%0 Journal Article
%T Virtual influencer marketing: the good, the bad and the unreal
%A Mouritzen, Simone Lykke Tranholm
%A Penttinen, Valeria
%A Pedersen, Susanne
%J European Journal of Marketing
%V 58
%N 2
%P 410-440
%@ 0309-0566
%D 2024-02-08
%I Emerald Group Publishing Limited
%~ DeepDyve