%0 Journal Article
%T Message framing effects on price discounting
%A Gendall, Philip
%A Hoek, Janet
%A Pope, Tracy
%A Young, Karen
%J Journal of Product & Brand Management
%V 15
%N 7
%P 458-465
%@ 1061-0421
%D 2006-12-01
%I Emerald Group Publishing Limited
%~ DeepDyve