%0 Journal Article
%T Unintended negative consequences of loyalty programs: endowed vs earned loyalty
%A Baker, Melissa A.
%A Legendre, Tiffany S.
%J Journal of Services Marketing
%V 35
%N 2
%P 210-221
%@ 0887-6045
%D 2020-05-30
%I Emerald Group Publishing Limited
%~ DeepDyve