%0 Journal Article %T How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR: %A Mahmood, Asif %A Bashir, Jamshed %J International Journal of Engineering Business Management %V 12 %P 1 %@ 1847-9790 %D 2020-05-28 %I SAGE PublicationsSage UK: London, England %~ DeepDyve