%0 Journal Article
%T The role of convenience in a recreational shopping trip
%A Reimers, Vaughan 
%A Chao, Fred
%J European Journal of Marketing
%V 48
%N 11/12
%P 2213-2236
%@ 0309-0566
%D 2014-11-04
%I Emerald Group Publishing Limited
%~ DeepDyve