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Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed

Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed SOCIALMEDIA Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed X V. Wadhwa, X E. Latimer, X K. Chatterjee, X J. McCarty, and X R.T. Fitzgerald ABSTRACT SUMMARY: The use of social media by medical professionals and organizations is increasing, with Twitter receiving the most attention. User engagement is an important goal of social media activity, and engagement metrics represent a viable gauge of value in social media. No thorough analysis of tweet characteristics that increase academic user engagement has yet been published. In this study, the authors analyzed the American Journal of Neuroradiology Twitter feed to determine the tweet characteristics that were associated with higher engagement rates. witter (Twitter Inc, San Francisco, California), which is pri- engagements, and engagement rate for each tweet, were obtained Tmarily based on status updates (“tweets”) consisting of 140 from the AJNR Twitter account for tweets published from August characters or fewer, with an optional 6 pictures or fewer, is one of 2015–July 2016. Impressions refer the number of times a Twitter the largest social media platforms. Twitter is increasingly being user is served a tweet within their timeline or as part of a search adopted by radiologists, as http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Neuroradiology American Journal of Neuroradiology

Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed

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Publisher
American Journal of Neuroradiology
Copyright
© 2017 by American Journal of Neuroradiology
ISSN
0195-6108
eISSN
1936-959X
DOI
10.3174/ajnr.A5283
Publisher site
See Article on Publisher Site

Abstract

SOCIALMEDIA Maximizing the Tweet Engagement Rate in Academia: Analysis of the AJNR Twitter Feed X V. Wadhwa, X E. Latimer, X K. Chatterjee, X J. McCarty, and X R.T. Fitzgerald ABSTRACT SUMMARY: The use of social media by medical professionals and organizations is increasing, with Twitter receiving the most attention. User engagement is an important goal of social media activity, and engagement metrics represent a viable gauge of value in social media. No thorough analysis of tweet characteristics that increase academic user engagement has yet been published. In this study, the authors analyzed the American Journal of Neuroradiology Twitter feed to determine the tweet characteristics that were associated with higher engagement rates. witter (Twitter Inc, San Francisco, California), which is pri- engagements, and engagement rate for each tweet, were obtained Tmarily based on status updates (“tweets”) consisting of 140 from the AJNR Twitter account for tweets published from August characters or fewer, with an optional 6 pictures or fewer, is one of 2015–July 2016. Impressions refer the number of times a Twitter the largest social media platforms. Twitter is increasingly being user is served a tweet within their timeline or as part of a search adopted by radiologists, as

Journal

American Journal of Neuroradiology – American Journal of Neuroradiology

Published: Oct 1, 2017

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