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Participation and responsibility

Participation and responsibility Editorial DOI: http://dx.doi.org/10.1590/abd1806-4841.201994101 The Brazilian Society of Dermatology (SBD) has a long his- From December through the end of summer (late March in tory of struggle for the Brazilian people’s health and wellbeing, al- Brazil), we will be holding numerous activities, the most important ways focusing on activities that benefit and reach the population as of which is the National Day for Free Skin Cancer Tests. On the first a whole. The National Skin Cancer Awareness Campaign is an out- Saturday of December, four thousand dermatologists and volun- standing example. The first campaign for skin cancer prevention was teers will provide free testing in more than 130 health services all conceived and launched in 1987 by Jarbas Porto, a dermatologist and across Brazil. Last year the campaign resulted in 26,161 tests, and professor at the State University of Rio de Janeiro. In the following 3,852 cases of skin cancer were identified, including basal cell carci - decade, under the chairmanship of Professor Alberto Cardoso, the noma (2,765), squamous cell carcinoma (724), and melanoma (363). campaign was officially expanded by the Society to reach all of Brazil. We recently received highly encouraging news that urges us The National Campaign for the Prevention of Skin Cancer (CNPCP) to continue with our public awareness-raising approach. As of this is part of the National Program for the Control of Skin Cancer (PNC- year, the SBD will enjoy the support of the American Academy of CP) conducted by SBD since 1999. In the year 2018, the Society is thus Dermatology (AAD) and the International League of Dermatology th celebrating the 20 edition of this nationwide campaign. Societies (ILDS) in our awareness-raising activities to reduce cases The movement “Orange December”, conceived in 2014 un- of skin cancer in Brazil. All the materials produced by the SBD will der the administration of Professor Denise Steiner, was made offi - thus include the seal of the World Skin Health Day (WSHD) of ILDS cial in the sense of further reinforcing the population’s awareness as and the identifier “@AADSkin” and “#AAD”. Brazil approaches summer and the start of school vacation. SBD has As an example of the magnitude of our campaigns, on Decem- worked tirelessly for a campaign that receives wide media support, ber 5, 2009, the SBD was certified by the Guinness World Book of Re - with the aim of obtaining maximum visibility and nationwide im- cords for having held the world’s largest medical campaign on a single pact in relation to skin cancer, its primary preventive measures, and day, the largest skin cancer prevention campaign in the world, having the importance of early diagnosis. tested more than 34 thousand Brazilians in different regions of the Starting this year, the campaign features a slogan that was country. This milestone further highlights the legitimacy and interna- conceived after a detailed survey on sun-loving Brazilians’ behav- tional recognition of our National Skin Cancer Awareness Campaign. ior: “Enjoy the sun, but don’t get burned!”. The Society is aware that On behalf of the Brazilian Society of Dermatology, I wish to the sun is part of daily life in Brazil, but that we have the obligation take advantage of the opportunity to thank the Brazilian dermatol- as dermatologists to caution people on the measures they should ogists and other collaborators for their commitment in developing take in relation to solar exposure. The campaign thus provides rele- these projects that are now a national reality, and with recognition vant information through dialogue and mass publicity on this sub- by the international dermatology community. In more than 20 years, ject in all of its communications channels (social networks, the SBD we have consolidated this collaboration in the search for better skin website, bulletins, and e-news), besides the mainstream print and health for Brazil’s population. And this has been a permanent pur- broadcasting media. suit during our administration in the last two years. q José Antonio Sanches Jr. Department of Dermatology, University of Sao Paulo, Brazil. President of Brazilian Society of Dermatology 2017-2018 José Antonio Sanches Jr 0000-0002-5709-092X An Bras Dermatol. 2019;94(1):08. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Anais Brasileiros de Dermatologia Pubmed Central

Participation and responsibility

Sanches Jr., José Antonio
Anais Brasileiros de Dermatologia , Volume 94 (1) – Feb 1, 2019
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Publisher
Pubmed Central
ISSN
0365-0596
eISSN
1806-4841
DOI
10.1590/abd1806-4841.201994101
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Abstract

Editorial DOI: http://dx.doi.org/10.1590/abd1806-4841.201994101 The Brazilian Society of Dermatology (SBD) has a long his- From December through the end of summer (late March in tory of struggle for the Brazilian people’s health and wellbeing, al- Brazil), we will be holding numerous activities, the most important ways focusing on activities that benefit and reach the population as of which is the National Day for Free Skin Cancer Tests. On the first a whole. The National Skin Cancer Awareness Campaign is an out- Saturday of December, four thousand dermatologists and volun- standing example. The first campaign for skin cancer prevention was teers will provide free testing in more than 130 health services all conceived and launched in 1987 by Jarbas Porto, a dermatologist and across Brazil. Last year the campaign resulted in 26,161 tests, and professor at the State University of Rio de Janeiro. In the following 3,852 cases of skin cancer were identified, including basal cell carci - decade, under the chairmanship of Professor Alberto Cardoso, the noma (2,765), squamous cell carcinoma (724), and melanoma (363). campaign was officially expanded by the Society to reach all of Brazil. We recently received highly encouraging news that urges us The National Campaign for the Prevention of Skin Cancer (CNPCP) to continue with our public awareness-raising approach. As of this is part of the National Program for the Control of Skin Cancer (PNC- year, the SBD will enjoy the support of the American Academy of CP) conducted by SBD since 1999. In the year 2018, the Society is thus Dermatology (AAD) and the International League of Dermatology th celebrating the 20 edition of this nationwide campaign. Societies (ILDS) in our awareness-raising activities to reduce cases The movement “Orange December”, conceived in 2014 un- of skin cancer in Brazil. All the materials produced by the SBD will der the administration of Professor Denise Steiner, was made offi - thus include the seal of the World Skin Health Day (WSHD) of ILDS cial in the sense of further reinforcing the population’s awareness as and the identifier “@AADSkin” and “#AAD”. Brazil approaches summer and the start of school vacation. SBD has As an example of the magnitude of our campaigns, on Decem- worked tirelessly for a campaign that receives wide media support, ber 5, 2009, the SBD was certified by the Guinness World Book of Re - with the aim of obtaining maximum visibility and nationwide im- cords for having held the world’s largest medical campaign on a single pact in relation to skin cancer, its primary preventive measures, and day, the largest skin cancer prevention campaign in the world, having the importance of early diagnosis. tested more than 34 thousand Brazilians in different regions of the Starting this year, the campaign features a slogan that was country. This milestone further highlights the legitimacy and interna- conceived after a detailed survey on sun-loving Brazilians’ behav- tional recognition of our National Skin Cancer Awareness Campaign. ior: “Enjoy the sun, but don’t get burned!”. The Society is aware that On behalf of the Brazilian Society of Dermatology, I wish to the sun is part of daily life in Brazil, but that we have the obligation take advantage of the opportunity to thank the Brazilian dermatol- as dermatologists to caution people on the measures they should ogists and other collaborators for their commitment in developing take in relation to solar exposure. The campaign thus provides rele- these projects that are now a national reality, and with recognition vant information through dialogue and mass publicity on this sub- by the international dermatology community. In more than 20 years, ject in all of its communications channels (social networks, the SBD we have consolidated this collaboration in the search for better skin website, bulletins, and e-news), besides the mainstream print and health for Brazil’s population. And this has been a permanent pur- broadcasting media. suit during our administration in the last two years. q José Antonio Sanches Jr. Department of Dermatology, University of Sao Paulo, Brazil. President of Brazilian Society of Dermatology 2017-2018 José Antonio Sanches Jr 0000-0002-5709-092X An Bras Dermatol. 2019;94(1):08.

Journal

Anais Brasileiros de Dermatologia – Pubmed Central

Published: Feb 1, 2019

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