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Hussein Y. Amin and Douglas A. Boyd As the home Video cassette recorder (VCR) approaches 15 years of existence in the developing world, it is widely believed that the medium has had a profound impact on world-wide media consumption. There are many reasons that consumers in the Third World are attracted to the VCR, but the main motivation to purchase a machine is freedom of viewing. The VCR owner can, in effect, be bis/her own television Station program director. The two main uses for the machine are time-shifting (recording a program to be viewed at a later time) and viewing rented or purchased feature films or television programs on tape. In the affluent industrialized world, VCRs spread quickly äs the machines became a populär addition to the home entertainment center. As prices dropped and ownership increased, the recorders diffused to the point that they penetrated homes in the U.S. and Britain, for example, more rapidly than did television sets in the 1950s. In the developing world, the Situation is different. Boyd and Straubhaar (1985) conclude that there are several factors that influence people to purchase video recorders there: (1) price, (2) government restrictions, (3) income distribution, and (4)
Communications – de Gruyter
Published: Jan 1, 1993
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