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The Impact of the Home Video Cassette Recorder on Egyptian Film and Television Consumption Patterns

The Impact of the Home Video Cassette Recorder on Egyptian Film and Television Consumption Patterns Hussein Y. Amin and Douglas A. Boyd As the home Video cassette recorder (VCR) approaches 15 years of existence in the developing world, it is widely believed that the medium has had a profound impact on world-wide media consumption. There are many reasons that consumers in the Third World are attracted to the VCR, but the main motivation to purchase a machine is freedom of viewing. The VCR owner can, in effect, be bis/her own television Station program director. The two main uses for the machine are time-shifting (recording a program to be viewed at a later time) and viewing rented or purchased feature films or television programs on tape. In the affluent industrialized world, VCRs spread quickly äs the machines became a populär addition to the home entertainment center. As prices dropped and ownership increased, the recorders diffused to the point that they penetrated homes in the U.S. and Britain, for example, more rapidly than did television sets in the 1950s. In the developing world, the Situation is different. Boyd and Straubhaar (1985) conclude that there are several factors that influence people to purchase video recorders there: (1) price, (2) government restrictions, (3) income distribution, and (4) http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Communications de Gruyter

The Impact of the Home Video Cassette Recorder on Egyptian Film and Television Consumption Patterns

Communications , Volume 18 (1) – Jan 1, 1993

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References (12)

Publisher
de Gruyter
Copyright
Copyright © 1993 by the
ISSN
0341-2059
eISSN
1613-4087
DOI
10.1515/comm.1993.18.1.77
Publisher site
See Article on Publisher Site

Abstract

Hussein Y. Amin and Douglas A. Boyd As the home Video cassette recorder (VCR) approaches 15 years of existence in the developing world, it is widely believed that the medium has had a profound impact on world-wide media consumption. There are many reasons that consumers in the Third World are attracted to the VCR, but the main motivation to purchase a machine is freedom of viewing. The VCR owner can, in effect, be bis/her own television Station program director. The two main uses for the machine are time-shifting (recording a program to be viewed at a later time) and viewing rented or purchased feature films or television programs on tape. In the affluent industrialized world, VCRs spread quickly äs the machines became a populär addition to the home entertainment center. As prices dropped and ownership increased, the recorders diffused to the point that they penetrated homes in the U.S. and Britain, for example, more rapidly than did television sets in the 1950s. In the developing world, the Situation is different. Boyd and Straubhaar (1985) conclude that there are several factors that influence people to purchase video recorders there: (1) price, (2) government restrictions, (3) income distribution, and (4)

Journal

Communicationsde Gruyter

Published: Jan 1, 1993

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