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The Changing Patient in the Digital Era: A Typology for Guiding Innovation in Healthcare Lisa Friedman, Ph.D., Herman Gyr, Ph.D., and Alex Gyr Ten years ago, the word "blog" would have drawn puzzled stares. The iPhone was inconceivable. The inventor of Facebook was 15. To understand the impact of the explosion of digital and social media technologies on healthcare, it is important to understand how these technologies are changing the consumers who use them. Today’s unrelenting technological progress is providing consumers countless new ways of receiving and distributing information and content that was not available years or even months ago. Consumers’ increasing use of media to learn, interact, and connect with others on demand is changing their expectations for access to information and connection in all areas of their lives – including healthcare. As consumers change their expectations, new businesses are emerging to meet their every wish, even every potential wish. Healthcare is no exception. Patients, families and caregivers, and individuals interested in wellness find themselves in a marketplace that is changing by the month. They have access to a wealth of new information sources, new services, new ways of connecting with each other, and new "health apps" (applications)
International Journal of Innovation Science – Emerald Publishing
Published: Mar 1, 2010
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