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'Going Local' as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and Jordan

'Going Local' as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and... <jats:sec><jats:title>Abstract</jats:title><jats:p>Nascent Jordanian television stations want to distinguish themselves from state-owned Jordan TV and pan-Arab satellite channels by announcing their intention to broadcast mostly 'local' items of interest. In Lebanon, several terrestrial stations concentrate heavily on news items from certain Lebanese regions in order to cater to diverse sectarian audiences. Despite some differences, these two examples have in common their focus on local issues as a strategy to enter or survive in a competitive national television market. In this paper we examine definitions of the term 'local' that are inherent in those strategies and their societal implications. We look at different aspects of 'local' coverage as defined by TV producers and how these actually translate into content. By taking Lebanon and Jordan as examples, the paper seeks to assess whether 'going local' is a promising strategy to fill the gap between pan-Arab and protocol-oriented national news.</jats:p> </jats:sec> http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Middle East Journal of Culture and Communication Brill

'Going Local' as a Strategy to Enter Arab National Television Markets: Examples from Lebanon and Jordan

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Publisher
Brill
Copyright
© 2010 Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1873-9857
eISSN
1873-9865
DOI
10.1163/187398609X12584657078402
Publisher site
See Article on Publisher Site

Abstract

<jats:sec><jats:title>Abstract</jats:title><jats:p>Nascent Jordanian television stations want to distinguish themselves from state-owned Jordan TV and pan-Arab satellite channels by announcing their intention to broadcast mostly 'local' items of interest. In Lebanon, several terrestrial stations concentrate heavily on news items from certain Lebanese regions in order to cater to diverse sectarian audiences. Despite some differences, these two examples have in common their focus on local issues as a strategy to enter or survive in a competitive national television market. In this paper we examine definitions of the term 'local' that are inherent in those strategies and their societal implications. We look at different aspects of 'local' coverage as defined by TV producers and how these actually translate into content. By taking Lebanon and Jordan as examples, the paper seeks to assess whether 'going local' is a promising strategy to fill the gap between pan-Arab and protocol-oriented national news.</jats:p> </jats:sec>

Journal

Middle East Journal of Culture and CommunicationBrill

Published: Jan 1, 2010

Keywords: PUBLIC JOURNALISM; PAN-ARAB TELEVISION; PARTICIPATION; REGIONALITY; LOCALITY; IDENTITY

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