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Book review: Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift., written by R.S. Zaharna, Amelia Arsenault and Ali Fisher (2013)

Book review: Relational, Networked and Collaborative Approaches to Public Diplomacy: The... Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift. New York, ny: Routledge, isbn-10: 0-415-63607-8, isbn-13: 978-0-415-63607-0, 254 pp., us$ 130.00.Public diplomacy is struggling, ‘Beset by crises of image and substance’. With this foundation, Daryl Copeland premises that: ‘Diplomacy matters now more than ever’ (p. 56). Sharing Copeland’s sentiments, twelve more international scholars and practitioners advocate in this volume for ‘a more collaborative, cooperative, networked approach to public diplomacy’ (p. 8). No longer will one‐way, pr‐style messages and diplomatic‐exclusive meetings foster and engender beneficial relationships with strategic, influential publics. This connective mindshift from ‘information control and dominance to skilled relationship management’ must be made for public diplomacy to thrive — even survive — in the future (p. iii).With a focus on the dynamic interplay of influence in the public diplomacy environment, this volume intermixes theoretical and practical considerations for ‘how to build relationships and transform them into more elaborate network structures through public communication’ (p. 8). Most authors suggest that an increased technological understanding and willingness to collaborate on tackling contemporary global problems must be adopted prior to any shifting. From this foundation of increased knowledge and collaboration, a public diplomacy strategy can be crafted that centres http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Hague Journal of Diplomacy Brill

Book review: Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift., written by R.S. Zaharna, Amelia Arsenault and Ali Fisher (2013)

The Hague Journal of Diplomacy , Volume 9 (4): 3 – Sep 23, 2014

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Publisher
Brill
Copyright
Copyright © Koninklijke Brill NV, Leiden, The Netherlands
ISSN
1871-1901
eISSN
1871-191X
DOI
10.1163/1871191x-12341285
Publisher site
See Article on Publisher Site

Abstract

Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift. New York, ny: Routledge, isbn-10: 0-415-63607-8, isbn-13: 978-0-415-63607-0, 254 pp., us$ 130.00.Public diplomacy is struggling, ‘Beset by crises of image and substance’. With this foundation, Daryl Copeland premises that: ‘Diplomacy matters now more than ever’ (p. 56). Sharing Copeland’s sentiments, twelve more international scholars and practitioners advocate in this volume for ‘a more collaborative, cooperative, networked approach to public diplomacy’ (p. 8). No longer will one‐way, pr‐style messages and diplomatic‐exclusive meetings foster and engender beneficial relationships with strategic, influential publics. This connective mindshift from ‘information control and dominance to skilled relationship management’ must be made for public diplomacy to thrive — even survive — in the future (p. iii).With a focus on the dynamic interplay of influence in the public diplomacy environment, this volume intermixes theoretical and practical considerations for ‘how to build relationships and transform them into more elaborate network structures through public communication’ (p. 8). Most authors suggest that an increased technological understanding and willingness to collaborate on tackling contemporary global problems must be adopted prior to any shifting. From this foundation of increased knowledge and collaboration, a public diplomacy strategy can be crafted that centres

Journal

The Hague Journal of DiplomacyBrill

Published: Sep 23, 2014

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