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Relational, Networked and Collaborative Approaches to Public Diplomacy: The Connective Mindshift. New York, ny: Routledge, isbn-10: 0-415-63607-8, isbn-13: 978-0-415-63607-0, 254 pp., us$ 130.00.Public diplomacy is struggling, ‘Beset by crises of image and substance’. With this foundation, Daryl Copeland premises that: ‘Diplomacy matters now more than ever’ (p. 56). Sharing Copeland’s sentiments, twelve more international scholars and practitioners advocate in this volume for ‘a more collaborative, cooperative, networked approach to public diplomacy’ (p. 8). No longer will one‐way, pr‐style messages and diplomatic‐exclusive meetings foster and engender beneficial relationships with strategic, influential publics. This connective mindshift from ‘information control and dominance to skilled relationship management’ must be made for public diplomacy to thrive — even survive — in the future (p. iii).With a focus on the dynamic interplay of influence in the public diplomacy environment, this volume intermixes theoretical and practical considerations for ‘how to build relationships and transform them into more elaborate network structures through public communication’ (p. 8). Most authors suggest that an increased technological understanding and willingness to collaborate on tackling contemporary global problems must be adopted prior to any shifting. From this foundation of increased knowledge and collaboration, a public diplomacy strategy can be crafted that centres
The Hague Journal of Diplomacy – Brill
Published: Sep 23, 2014
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