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Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction CrossRef

Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

Strategic Direction , Volume 27 (10) – Sep 20, 2011

Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

Strategic Direction , Volume 27 (10) – Sep 20, 2011

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Publisher
CrossRef
ISSN
0258-0543
DOI
10.1108/sd.2011.05627jaa.004
Publisher site
See Article on Publisher Site

Abstract

Journal

Strategic DirectionCrossRef

Published: Sep 20, 2011

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