How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)
How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising...
Paswan, Audhesh K.;
2000-07-01 00:00:00
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngJournal of Consumer MarketingCrossRefhttp://www.deepdyve.com/lp/crossref/how-advertising-works-the-role-of-research20004john-philip-jones-JK3j0JNb4U
How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)
How Advertising Works – The Role of Research20004John Philip Jones (Editor). How Advertising Works – The Role of Research. Thousand Oaks, CA: Sage Publications 1998. 358 pp., ISSN: ISBN 076191241X $34.95 (pb)
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.