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DEFINITIONAL ISSUES

DEFINITIONAL ISSUES There are numerous issues and problems in developing a meaningful definition of the marketing channel. The literature has not reached an agreement on the exact meaning or definition of channels. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

DEFINITIONAL ISSUES

European Journal of Marketing , Volume 10 (2): 6 – Feb 1, 1976
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/eb060795
Publisher site
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Abstract

There are numerous issues and problems in developing a meaningful definition of the marketing channel. The literature has not reached an agreement on the exact meaning or definition of channels.

Journal

European Journal of Marketing – Emerald Publishing

Published: Feb 1, 1976

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