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AIEST 2006 report on workshop 2 Dealing with volatile demand in tourism how can marketing become more efficient and effective

AIEST 2006 report on workshop 2 Dealing with volatile demand in tourism how can marketing... Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of marketing tools, objectives and strategies due to new demand patterns of clients paper 1, new technical facilities in marketing tools assessment paper 2 and new marketing strategies in the ever growing special interest tourism of MICE. He stresses that despite these three diverse backgrounds they all represent relevant approaches to deal with volatile demand in evoking trends in tourism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Tourism Review Emerald Publishing

AIEST 2006 report on workshop 2 Dealing with volatile demand in tourism how can marketing become more efficient and effective

Tourism Review , Volume 61 (3): 2 – Mar 1, 2006

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1660-5373
DOI
10.1108/eb058479
Publisher site
See Article on Publisher Site

Abstract

Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of marketing tools, objectives and strategies due to new demand patterns of clients paper 1, new technical facilities in marketing tools assessment paper 2 and new marketing strategies in the ever growing special interest tourism of MICE. He stresses that despite these three diverse backgrounds they all represent relevant approaches to deal with volatile demand in evoking trends in tourism.

Journal

Tourism ReviewEmerald Publishing

Published: Mar 1, 2006

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