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Workshop 2 was chaired by Pietro Beritelli who initially introduced the presenters of the three following contributions. They have been dealing with the adaptation of marketing tools, objectives and strategies due to new demand patterns of clients paper 1, new technical facilities in marketing tools assessment paper 2 and new marketing strategies in the ever growing special interest tourism of MICE. He stresses that despite these three diverse backgrounds they all represent relevant approaches to deal with volatile demand in evoking trends in tourism.
Tourism Review – Emerald Publishing
Published: Mar 1, 2006
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