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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 1660-5373
- DOI
- 10.1108/eb058355
- Publisher site
- See Article on Publisher Site
Abstract
In the business level there are many empirical studies suggesting various marketproduct strategic options. There are also four stages of product lifecycle introduction, growth, maturity and decline. The pattern of the product lifecycle can be utilised as a framework for examining the changing environment of a destination in relation to the expansion of tourism. Stages of destination development include exploration, involvement, development, maturity and decline or rejuvenation. The specific features of each stage of a destination's lifecycle call for different strategies. Bearing this in mind, it is the aim of this paper to examine the usefulness of strategies risen in the business field for resort areas and their lifecycle stages.
Journal
Tourism Review – Emerald Publishing
Published: Jan 1, 2001