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Kollat D. T. (1967)
10.2307/3150160Journal of Marketing Research
Stern H. (1962)
10.2307/1248439Journal of Marketing
This article deals with the development of a dynamic sales forecast model as the basis for physical distribution. For this purpose emphasis is laid on the consideration of the actual aspects of consumer behaviour and the practicability of the model.
International Journal of Physical Distribution – Emerald Publishing
Published: Mar 1, 1976
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