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Writing for the Public

Writing for the Public The other day, a special correspondent of The Times repeated what he said was a familiar and general criticism of the Third Programme The Third as a recent talk on Professor R. H. Tawney reminded us must stop mistaking an Oxford accent for broadcast brilliance In this greatly reduced but highly important programme there is less room than ever for the lacklustre broadcast, no matter who delivers it. In other words, broadcasting, like writing, is an art and it must be addressed to listeners, as books are addressed to readers, who are known as the Public. If talk or book condescends, it will alienate those who come eagerly to it if it is dry, nobody will attend and if it is too agreeable the more priggish critics will suspect the talker or writer of a hideous sin. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Review Emerald Publishing

Writing for the Public

SWINNERTON, FRANK
Library Review , Volume 18 (7): 4 – Jul 1, 1962
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0024-2535
DOI
10.1108/eb012369
Publisher site
See Article on Publisher Site

Abstract

The other day, a special correspondent of The Times repeated what he said was a familiar and general criticism of the Third Programme The Third as a recent talk on Professor R. H. Tawney reminded us must stop mistaking an Oxford accent for broadcast brilliance In this greatly reduced but highly important programme there is less room than ever for the lacklustre broadcast, no matter who delivers it. In other words, broadcasting, like writing, is an art and it must be addressed to listeners, as books are addressed to readers, who are known as the Public. If talk or book condescends, it will alienate those who come eagerly to it if it is dry, nobody will attend and if it is too agreeable the more priggish critics will suspect the talker or writer of a hideous sin.

Journal

Library Review – Emerald Publishing

Published: Jul 1, 1962

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