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The Importance of NonFinancial Performance Measures in Wine Business Strategy

The Importance of NonFinancial Performance Measures in Wine Business Strategy This article explores the importance, measurement and use of nonfinancial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries believe in the importance of nonfinancial performance measures, especially in the areas of processproduct quality and overall customer satisfaction. On average, less than half the wineries are actually measuring for these factors. Also, while some wineries measure nonfinancial performance, they then do not use the results of their findings in making strategic business decisions. The wineries differed from the Fortune 500 and Post 300 companies in that they ranked the measurement of employee involvement much higher in importance and market performance measurement much lower in importance. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

The Importance of NonFinancial Performance Measures in Wine Business Strategy

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References (9)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008697
Publisher site
See Article on Publisher Site

Abstract

This article explores the importance, measurement and use of nonfinancial performance measures in the wine industry. Results are compared to a similar study done on US Fortune 500 and Canadian Post 300 companies. Findings indicate that a large percentage of US wineries believe in the importance of nonfinancial performance measures, especially in the areas of processproduct quality and overall customer satisfaction. On average, less than half the wineries are actually measuring for these factors. Also, while some wineries measure nonfinancial performance, they then do not use the results of their findings in making strategic business decisions. The wineries differed from the Fortune 500 and Post 300 companies in that they ranked the measurement of employee involvement much higher in importance and market performance measurement much lower in importance.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Mar 1, 1999

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