Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The Effect off Price on Choice A Theoretical and Empirical Investigation

The Effect off Price on Choice A Theoretical and Empirical Investigation Introduction This paper is a report on an experimental study of consumers' behaviour and on a new theory of choice between close substitutes which we developed from the indications of the results obtained. The theory is not in disharmony with the commonly accepted tenets of the fundamental analysis of demand but differs from the latter in so far as it involves only operational concepts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Decision Emerald Publishing

The Effect off Price on Choice A Theoretical and Empirical Investigation

Management Decision , Volume 17 (8): 18 – Aug 1, 1979

Loading next page...
 
/lp/emerald-publishing/the-effect-off-price-on-choice-a-theoretical-and-empirical-M0v6GG5mgj

References (13)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0025-1747
DOI
10.1108/eb001219
Publisher site
See Article on Publisher Site

Abstract

Introduction This paper is a report on an experimental study of consumers' behaviour and on a new theory of choice between close substitutes which we developed from the indications of the results obtained. The theory is not in disharmony with the commonly accepted tenets of the fundamental analysis of demand but differs from the latter in so far as it involves only operational concepts.

Journal

Management DecisionEmerald Publishing

Published: Aug 1, 1979

There are no references for this article.