Access the full text.
Sign up today, get DeepDyve free for 14 days.
D. Toomey, Alisha Francis (2013)
Branded product placement and pre‐teenaged consumers: influence on brand preference and choiceYoung Consumers: Insight and Ideas for Responsible Marketers, 14
P. Verlegh, H. Schifferstein, D. Wittink (2002)
Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute ImportanceMarketing Letters, 13
L. Chaplin, Deborah John (2007)
Growing up in a Material World: Age Differences in Materialism in Children and AdolescentsJournal of Consumer Research, 34
U. Gneezy, M. Niederle, A. Rustichini (2003)
Performance in Competitive Environments: Gender DifferencesQuarterly Journal of Economics, 118
A. Booth, P. Nolen (2009)
Choosing to Compete: How Different are Girls and Boys?Behavioral & Experimental Economics
F. Miller, E. Gray (2012)
LEGO friends petition: parents, women and girls ask toy companies to stop gender-based marketingHuffington Post
M. Roberts, S. Pettigrew (2013)
Psychosocial influences on children's food consumption.Psychology & Marketing, 30
I. Cherney, K. London (2006)
Gender-linked Differences in the Toys, Television Shows, Computer Games, and Outdoor Activities of 5- to 13-year-old ChildrenSex Roles, 54
L. Luo, P. Kannan, B. Ratchford (2007)
New Product Development Under Channel AcceptanceUSC Marshall School of Business Research Paper Series
Azzurra Ruggeri, K. Katsikopoulos (2013)
Make your own kinds of cues: when children make more accurate inferences than adults.Journal of experimental child psychology, 115 3
(2012)
Bic for her: what they were actually thinking (as told by a man who worked on tampons)
Deborah John (1999)
Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of ResearchJournal of Consumer Research, 26
(2014)
Legos for girls controversy: spark confronts Lego over gender stereotypes in Friday meeting
Rachel Croson, U. Gneezy (2009)
Gender Differences in PreferencesJournal of Economic Literature, 47
Dominik Papies, Felix Eggers, Nils Wlömert (2011)
Music for free? How free ad-funded downloads affect consumer choiceJournal of the Academy of Marketing Science, 39
L. Chaplin, Tina Lowrey (2010)
The Development of Consumer-Based Consumption Constellations in ChildrenJournal of Consumer Research, 36
Tilo Hartmann, C. Klimmt (2006)
Gender and Computer Games: Exploring Females' DislikesJ. Comput. Mediat. Commun., 11
(2016)
2016 Global Toy Market Report
T. Berry, William Harbaugh, Kate Krause (2001)
Garp for kids: On the development of rational choice behaviorArtefactual Field Experiments
R. Pohl (2017)
Measuring Age-Related Differences in Using a Simple Decision Strategy: The Case of the Recognition HeuristicZeitschrift für Psychologie, 225
Lawrence Gianinno, Victoria Crittenden (2005)
Assessing shared understanding of economic exchange among children and adultsPsychology & Marketing, 22
Deborah John, R. Lakshmi-Ratan (1992)
Age Differences in Children's Choice Behavior: The Impact of Available AlternativesJournal of Marketing Research, 29
M.A. Yeh (2013)
Cards, creatures and almost anything: a study of children’s trading
L. Harris (1965)
The effects of relative novelty on children's choice behaviorJournal of Experimental Child Psychology, 2
M. Nejati, P. Moghaddam (2012)
Gender differences in hedonic values, utilitarian values and behavioural intentions of young consumers: insights from IranYoung Consumers: Insight and Ideas for Responsible Marketers, 13
L. Barron (2003)
Ask and you shall Receive? Gender Differences in Negotiators' Beliefs about Requests for a Higher SalaryHuman Relations, 56
M. Vriens (1994)
Solving marketing problems with conjoint analysisJournal of Marketing Management, 10
S. Kahlenberg, Michelle Hein (2010)
Progression on Nickelodeon? Gender-Role Stereotypes in Toy CommercialsSex Roles, 62
W. Moore (2004)
A cross-validity comparison of rating-based and choice-based conjoint analysis modelsInternational Journal of Research in Marketing, 21
J. Hauser (1978)
Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic ApproachOper. Res., 26
Sebastian Horn, Azzurra Ruggeri, Thorsten Pachur (2016)
The development of adaptive decision making: Recognition-based inference in children and adolescents.Developmental psychology, 52 9
(1979)
The young child as consumer
U. Gneezy, A. Rustichini (2004)
Gender and competition at a young ageThe American Economic Review, 94
Deborah John, M. Sujan (1990)
Children's use of perceptual cues in product categorizationPsychology & Marketing, 7
S. Auty, C. Lewis (2004)
Exploring children's choice: the reminder effect of product placementPsychology & Marketing, 21
Fandy Tjiptono, D. Arli, Warat Winit (2017)
Gender and young consumer ethics: an examination in two Southeast Asian countriesYoung Consumers: Insight and Ideas for Responsible Marketers, 18
F. Rabinowitz, Charlotte Robe (1968)
Children's choice behavior as a function of stimulus change, complexity, relative novelty, surprise, and uncertaintyJournal of Experimental Psychology, 78
William Harbaugh, Kate Krause, L. Vesterlund (2007)
Learning to BargainJournal of Economic Psychology, 28
Yoella Bereby‐Meyer, A. Assor, I. Katz (2004)
Children's Choice Strategies: The Effects of Age and Task Demands.Cognitive Development, 19
James Roberts, Camille Roberts (2012)
Stress, gender and compulsive buying among early adolescentsYoung Consumers: Insight and Ideas for Responsible Marketers, 13
L. Moses, Dare Baldwin (2005)
What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?Journal of Public Policy & Marketing, 24
Greg Allenby, Neeraj Arora, James Ginter (1995)
Incorporating Prior Knowledge into the Analysis of Conjoint StudiesJournal of Marketing Research, 32
Sandra Calvert, A. Huston, B. Watkins, J. Wright (1982)
The Relation Between Selective Attention to Television Forms and Children's Comprehension of Content.Child Development, 53
J. Piaget, B. Inhelder, Helen Weaver (1969)
The Psychology of the Child
A. Zimmerman (2010)
How toy crazes are bornThe Wall Street Journal
R. Melkman, B. Tversky, Daphna Baratz (1981)
Developmental trends in the use of perceptual and conceptual attributes in grouping, clustering, and retrieval.Journal of experimental child psychology, 31 3
(2018)
What’s age-appropriate for 5- to 7-year olds?
(2013)
Gender contamination: why men prefer products untouched by women
Shuli Kulak, R. Stein (2016)
Toy Age-Labeling: An Overview for Pediatricians of How Toys Receive Their Age Safety and Developmental DesignationsPediatrics, 138
Kristen Lucas, John Sherry (2004)
Sex Differences in Video Game Play:Communication Research, 31
This study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that attribute preferences are moderated by age but not gender. Understanding how children at different ages evaluate a product’s attributes is essential to new children’s product development.Design/methodology/approachHierarchical Bayesian choice-based conjoint analysis was used to assess attribute importance via a series of choice tasks among children and adults. Adults completed the study by survey, whereas children were interviewed and led through the choice tasks.FindingsThis research finds that the preference structure for a product’s attributes differs systematically based on the age of children. Younger children chose based on perceptually salient attributes of a product, whereas older children chose based on cognitively salient attributes. When children’s attribute preferences are compared to adults, older children value attributes more similarly to adults than younger children. While gender differences were proposed and found, further analysis indicated that these differences were driven by adults in the sample and that no gender differences existed in the children’s age categories.Originality/valueThis study is the first to study children’s preference structure in complex choices with different ages preferring different attributes. By using conjoint analysis, this research is able to understand children’s underlying decision process, as utility scores are obtained providing a level of precision for understanding the underlying process of children’s choices that other studies have not used.
Young Consumers Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Jun 13, 2019
Keywords: Cognitive development; Conjoint analysis; Children’s choice
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.