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Balancing for the future success of tourism in Sri Lanka

Balancing for the future success of tourism in Sri Lanka Purpose – This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients needed to ensure the future success of tourism in Sri Lanka. Design/methodology/approach – The paper is based on an interview covering eight questions in the context of a strategic overall question: “how might post‐war Sri Lanka develop inbound tourism?” Findings – Sri Lanka celebrates two milestones in 2012 – reaching one million tourists and US$ one billion annual income level from tourism. However, it is evident that the key to the future success of tourism in Sri Lanka is simply a “balancing act”. Various important aspects and initiatives should be carefully and strategically balanced now and in the long run so as to ensure that future tourism targets can be attained in a sustainable manner. In conclusion, 12 suggestions are made to reflect where balancing is most needed. Practical implications – Tourism in Sri Lanka has the potential to emerge as a major export income earner. To further develop tourism, Sri Lanka must balance identified and important aspects and then find innovative and practical solutions. Originality/value – An international hospitality and tourism educator and a Sri Lankan journalist collaborate in writing this question and answer style paper. The approach taken should be of interest and use to all stakeholders of tourism in Sri Lanka. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

Balancing for the future success of tourism in Sri Lanka

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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 2013 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/WHATT-05-2013-0032
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to document the views of a Sri Lankan hotelier/tourism educator on the essential ingredients needed to ensure the future success of tourism in Sri Lanka. Design/methodology/approach – The paper is based on an interview covering eight questions in the context of a strategic overall question: “how might post‐war Sri Lanka develop inbound tourism?” Findings – Sri Lanka celebrates two milestones in 2012 – reaching one million tourists and US$ one billion annual income level from tourism. However, it is evident that the key to the future success of tourism in Sri Lanka is simply a “balancing act”. Various important aspects and initiatives should be carefully and strategically balanced now and in the long run so as to ensure that future tourism targets can be attained in a sustainable manner. In conclusion, 12 suggestions are made to reflect where balancing is most needed. Practical implications – Tourism in Sri Lanka has the potential to emerge as a major export income earner. To further develop tourism, Sri Lanka must balance identified and important aspects and then find innovative and practical solutions. Originality/value – An international hospitality and tourism educator and a Sri Lankan journalist collaborate in writing this question and answer style paper. The approach taken should be of interest and use to all stakeholders of tourism in Sri Lanka.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Nov 8, 2013

Keywords: Sri Lanka; Tourism; Tourist arrival targets; Market segmentation; Tourism product quality; Hospitality education and training

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