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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1660-5373
- eISSN
- 1660-5373
- DOI
- 10.1108/tr-02-2019-0039
- Publisher site
- See Article on Publisher Site
Abstract
The purpose of this study is to investigate the associations among hotel website quality, telepresence, websites’ utilitarian and hedonic performance and customers’ behavioral intentions.Design/methodology/approachAn online survey was used to collect the data from 683 respondents. Data was analyzed by using the two-stage modeling technique through Partial Least Squares-Structural Equation Modeling (PLS-SEM).FindingsFindings indicate a significantly positive impact of hotel website quality on telepresence, utilitarian and hedonic performance. In addition, telepresence has a significantly positive impact on utilitarian and hedonic performance. Finally, telepresence, utilitarian and hedonic performance have a significantly positive impact on customers’ behavioral intentions.Research limitations/implicationsBased on the findings of this study, theoretical and practical implications for hospitality and tourism researchers are provided.Originality/valueThis study is one of the very few studies integrating hotel website quality scale to examine the hotel website features that influence telepresence and perceived utilitarian and hedonic performance leading to positive behavioral intentions.
Journal
Tourism Review – Emerald Publishing
Published: May 31, 2021
Keywords: Hotels; Telepresence; Hotel website quality; Utilitarian and hedonic features