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The four executive challenges of project-based strategy

The four executive challenges of project-based strategy As a great deal of strategy execution takes the form of strategic projects, how you align these projects ultimately determines the success or failure of your strategy. Here, we discuss four executive challenges executives need to tackle to successfully manage a strategy in a project-based world.Design/methodology/approachConceptual approach entailing illustrative case-examplesFindingsWe find four executive challenges to tackle in order to successfully manage a strategy in a project-based world.Research limitations/implicationsAs the study draws upon conceptual arguments, future studies need to assess the verisimilitude and boundary conditions of the challenges.Practical implicationsBy thinking of a strategy through a project-based lens, and understanding the challenges thereof, executives should be better able to bridge strategy formulation and execution.Social implicationsA project-based approach to strategy is not necessarily limited to a for-profit sector; NGOs and governmental organizations may similarly learn from and draw upon a project-based approach to strategy.Originality/valueAs little research within strategy has explicitly conveyed a project-based lens, the study emphasizes a novel approach to strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategy & Leadership Emerald Publishing

The four executive challenges of project-based strategy

Lund Pedersen, Carsten; Ritter, Thomas
Strategy & Leadership , Volume 46 (6): 6 – Dec 11, 2018
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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1087-8572
DOI
10.1108/sl-09-2018-0089
Publisher site
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Abstract

As a great deal of strategy execution takes the form of strategic projects, how you align these projects ultimately determines the success or failure of your strategy. Here, we discuss four executive challenges executives need to tackle to successfully manage a strategy in a project-based world.Design/methodology/approachConceptual approach entailing illustrative case-examplesFindingsWe find four executive challenges to tackle in order to successfully manage a strategy in a project-based world.Research limitations/implicationsAs the study draws upon conceptual arguments, future studies need to assess the verisimilitude and boundary conditions of the challenges.Practical implicationsBy thinking of a strategy through a project-based lens, and understanding the challenges thereof, executives should be better able to bridge strategy formulation and execution.Social implicationsA project-based approach to strategy is not necessarily limited to a for-profit sector; NGOs and governmental organizations may similarly learn from and draw upon a project-based approach to strategy.Originality/valueAs little research within strategy has explicitly conveyed a project-based lens, the study emphasizes a novel approach to strategy.

Journal

Strategy & Leadership – Emerald Publishing

Published: Dec 11, 2018

Keywords: Leadership

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