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Development strategies to leverage a unique cultural shopping environment

Development strategies to leverage a unique cultural shopping environment This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper concentrates on ways of developing the revitalization of traditional markets by suggesting ways in which market traders in Bali can increase their revenue. A number of structural strategies deployed by market managers and government officials can also promote the cultural appeal of traditional markets as convenient and interesting shopping venues.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Development strategies to leverage a unique cultural shopping environment

Strategic Direction , Volume 34 (12): 3 – Nov 19, 2018
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References (1)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
DOI
10.1108/sd-10-2018-0202
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis research paper concentrates on ways of developing the revitalization of traditional markets by suggesting ways in which market traders in Bali can increase their revenue. A number of structural strategies deployed by market managers and government officials can also promote the cultural appeal of traditional markets as convenient and interesting shopping venues.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Nov 19, 2018

Keywords: Marketing strategy; Bali; Development strategy; Revitalization strategy; Traditional markets

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