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Becoming more interactive

Becoming more interactive Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One the more striking developments over recent years is the explosive growth of social media. Numerous individuals use these Web 2.0 tools to fulfill their desire to expand their network of acquaintances. Becoming friends, fans or followers of like-minded others online enables them to achieve this objective. The business world has not escaped the impact of this highly addictive phenomenon. A presence on platforms like Facebook and Twitter is now the norm for companies around the world. Social networking sites like these provide a valuable link to consumers and other stakeholder groups. These different publics can engage more closely with firms and directly communicate their needs, opinions and concerns. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Becoming more interactive

Strategic Direction , Volume 31 (3): 3 – Feb 9, 2015
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0258-0543
DOI
10.1108/SD-01-2015-0007
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – One the more striking developments over recent years is the explosive growth of social media. Numerous individuals use these Web 2.0 tools to fulfill their desire to expand their network of acquaintances. Becoming friends, fans or followers of like-minded others online enables them to achieve this objective. The business world has not escaped the impact of this highly addictive phenomenon. A presence on platforms like Facebook and Twitter is now the norm for companies around the world. Social networking sites like these provide a valuable link to consumers and other stakeholder groups. These different publics can engage more closely with firms and directly communicate their needs, opinions and concerns. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Feb 9, 2015

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