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Why do things go viral on YouTube?

Why do things go viral on YouTube? Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Some videos go viral on YouTube, a social media user platform which attracts more than 100 new uploads every minute. This article examines factors that play a key role in the virality phenomenon and – without considering actual content – looks at why some videos take off in quite extraordinary ways. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Why do things go viral on YouTube?

Strategic Direction , Volume 31 (3): 3 – Feb 9, 2015
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0258-0543
DOI
10.1108/SD-01-2015-0005
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Some videos go viral on YouTube, a social media user platform which attracts more than 100 new uploads every minute. This article examines factors that play a key role in the virality phenomenon and – without considering actual content – looks at why some videos take off in quite extraordinary ways. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Feb 9, 2015

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