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Making friends and enemies on social media: the case of gun policy organizations

Making friends and enemies on social media: the case of gun policy organizations PurposeThe purpose of this paper is to explore the role of interest groups in the formation of online echo chambers and to determine whether interest groups’ use of social media contributes to political polarization.Design/methodology/approachThis study used a content analysis of nearly 10,000 tweets (from 2009 to 2014) by the Brady campaign to Prevent Gun Violence and the National Rifle Association to examine how groups engage with their political allies and opponents.FindingsThe results indicated that both groups engaged primarily with their supporters on Twitter while avoiding confrontation with their opponents. In particular, both groups used hashtags designed to reach their supporters, retweeted messages almost exclusively from other users with whom they agreed, and disproportionately used Twitter handles of their allies, while avoiding the use of Twitter handles of their opponents.Practical implicationsThe findings suggest that interest groups’ use of social media accelerates the formation of online echo chambers, but does not lead to an increase in polarization beyond existing levels, given practices that maintain civility between opposing sides.Originality/valueThis is one of few studies to examine the role of interest groups in the formation of online echo chambers. It also uses a novel approach – the examination of both the interactions that occur among social media users and those that are explicitly avoided. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

Making friends and enemies on social media: the case of gun policy organizations

Merry, Melissa
Online Information Review , Volume 40 (5): 19 – Sep 12, 2016
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References (58)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1468-4527
DOI
10.1108/OIR-10-2015-0333
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to explore the role of interest groups in the formation of online echo chambers and to determine whether interest groups’ use of social media contributes to political polarization.Design/methodology/approachThis study used a content analysis of nearly 10,000 tweets (from 2009 to 2014) by the Brady campaign to Prevent Gun Violence and the National Rifle Association to examine how groups engage with their political allies and opponents.FindingsThe results indicated that both groups engaged primarily with their supporters on Twitter while avoiding confrontation with their opponents. In particular, both groups used hashtags designed to reach their supporters, retweeted messages almost exclusively from other users with whom they agreed, and disproportionately used Twitter handles of their allies, while avoiding the use of Twitter handles of their opponents.Practical implicationsThe findings suggest that interest groups’ use of social media accelerates the formation of online echo chambers, but does not lead to an increase in polarization beyond existing levels, given practices that maintain civility between opposing sides.Originality/valueThis is one of few studies to examine the role of interest groups in the formation of online echo chambers. It also uses a novel approach – the examination of both the interactions that occur among social media users and those that are explicitly avoided.

Journal

Online Information Review – Emerald Publishing

Published: Sep 12, 2016

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