Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

The effects of need for cognition, gender, risk preferences and marketing education on entrepreneurial intentions

The effects of need for cognition, gender, risk preferences and marketing education on... Entrepreneurial aspirations are essential to the creation and survival of many businesses and to the economic development of nations. Understanding the drivers of entrepreneurial intentions is therefore of central importance from both academic and public policy perspectives. This study aims to explore how entrepreneurial intentions are affected by an individual’s need for cognition (NFC), gender, risk preferences and educational profile.Design/methodology/approachUsing survey data from 668 individuals, the effects of the above factors are empirically established and the mediating role of decision confidence is also examined.FindingsThe results indicate that NFC, gender and risk preferences affect entrepreneurial intentions. Furthermore cross-disciplinary differences in entrepreneurial intentions are found within the different sub-disciplines of business.Research limitations/implicationsThis paper expands the current body of literature by exploring the combined NFC with risk preferences and gender, on individuals’ entrepreneurial intentions. Furthermore, the entrepreneurial intentions of marketing majors are also contrasted with those of other majors.Practical implicationsThe findings of the study identify drivers of entrepreneurial intentions and their varying effects. The results can assist in the development and customization of training programs for entrepreneurs.Originality/valueTo the best of the author’s knowledge, this is the first study to examine the combined effects of NFC, gender, risk preferences and educational profile on entrepreneurial intentions. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

The effects of need for cognition, gender, risk preferences and marketing education on entrepreneurial intentions

Download PDF
17 pages

Loading next page...
 
/lp/emerald-publishing/the-effects-of-need-for-cognition-gender-risk-preferences-and-yNolaPxvDK

References (72)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1471-5201
DOI
10.1108/jrme-04-2018-0023
Publisher site
See Article on Publisher Site

Abstract

Entrepreneurial aspirations are essential to the creation and survival of many businesses and to the economic development of nations. Understanding the drivers of entrepreneurial intentions is therefore of central importance from both academic and public policy perspectives. This study aims to explore how entrepreneurial intentions are affected by an individual’s need for cognition (NFC), gender, risk preferences and educational profile.Design/methodology/approachUsing survey data from 668 individuals, the effects of the above factors are empirically established and the mediating role of decision confidence is also examined.FindingsThe results indicate that NFC, gender and risk preferences affect entrepreneurial intentions. Furthermore cross-disciplinary differences in entrepreneurial intentions are found within the different sub-disciplines of business.Research limitations/implicationsThis paper expands the current body of literature by exploring the combined NFC with risk preferences and gender, on individuals’ entrepreneurial intentions. Furthermore, the entrepreneurial intentions of marketing majors are also contrasted with those of other majors.Practical implicationsThe findings of the study identify drivers of entrepreneurial intentions and their varying effects. The results can assist in the development and customization of training programs for entrepreneurs.Originality/valueTo the best of the author’s knowledge, this is the first study to examine the combined effects of NFC, gender, risk preferences and educational profile on entrepreneurial intentions.

Journal

Journal of Research in Marketing and Entrepreneurship – Emerald Publishing

Published: Jul 8, 2020

Keywords: Gender; Need for cognition; Entrepreneurial curriculum; Entrepreneurship; Marketing education

There are no references for this article.