Access the full text.
Sign up today, get DeepDyve free for 14 days.
Sonja Kwee-Meier, J. Bützler, C. Schlick (2016)
Development and validation of a technology acceptance model for safety-enhancing, wearable locating systemsBehaviour & Information Technology, 35
Jesse Chandler, Pam Mueller, Gabriele Paolacci (2014)
Nonnaïveté among Amazon Mechanical Turk workers: Consequences and solutions for behavioral researchersBehavior Research Methods, 46
Muhammad Aljukhadar, S. Sénécal, Denis Ouellette (2010)
Can the Media Richness of a Privacy Disclosure Enhance Outcome? A Multifaceted View of Trust in Rich Media EnvironmentsInternational Journal of Electronic Commerce, 14
Kamarul Hashim, Felix Tan
International Journal of Information Management the Mediating Role of Trust and Commitment on Members' Continuous Knowledge Sharing Intention: a Commitment-trust Theory Perspective
H. Shum, Xiaodong He, Di Li (2018)
From Eliza to XiaoIce: challenges and opportunities with social chatbotsFrontiers of Information Technology & Electronic Engineering, 19
Minjee Chung, E. Ko, H. Joung, Sang Kim (2020)
Chatbot e-service and customer satisfaction regarding luxury brandsJournal of Business Research, 117
Jungwoo Shin, Yuri Park, Daeho Lee (2018)
Who will be smart home users? An analysis of adoption and diffusion of smart homesTechnological Forecasting and Social Change
B. Fogg, C. Nass (1997)
Silicon sycophants: the effects of computers that flatterInt. J. Hum. Comput. Stud., 46
Barbara Barney-McNamara, J. Peltier, P. Chennamaneni, Keith Niedermeier (2020)
A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agendaJournal of Research in Interactive Marketing
M. Balaji, D. Chakrabarti (2010)
Student Interactions in Online Discussion Forum: Empirical Research from "Media Richness Theory" Perspective.Journal of Interactive Online Learning, 9
Matthew Lee, Christy Cheung, Zhaohui Chen (2005)
Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivationInf. Manag., 42
Katja Wagner, Frederic Nimmermann, Hanna Schramm-Klein (2019)
Is It Human? The Role of Anthropomorphism as a Driver for the Successful Acceptance of Digital Voice Assistants
Eun Go, S. Sundar (2019)
Humanizing chatbots: The effects of visual, identity and conversational cues on humanness perceptionsComput. Hum. Behav., 97
J. Henseler, C. Ringle, M. Sarstedt (2015)
A new criterion for assessing discriminant validity in variance-based structural equation modelingJournal of the Academy of Marketing Science, 43
Yu-Hui Fang (2017)
Beyond the Usefulness of Branded Applications: Insights from Consumer–Brand Engagement and Self-construal PerspectivesPsychology & Marketing, 34
K. Giffin (1967)
The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.Psychological bulletin, 68 2
Heetae Yang, Hwansoo Lee (2018)
Understanding user behavior of virtual personal assistant devicesInformation Systems and e-Business Management, 17
SuHoun Liu, Hsiu-Li Liao, Jean Pratt (2009)
Impact of media richness and flow on e-learning technology acceptanceComput. Educ., 52
T. Brill, L. Munoz, Richard Miller (2019)
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applicationsJournal of Marketing Management, 35
Areum Hong, Changi Nam, Seongcheol Kim (2020)
What will be the possible barriers to consumers’ adoption of smart home services?Telecommunications Policy, 44
Liz Wang, J. Baker, Judy Wagner, Kirk Wakefield (2007)
Can A Retail Web Site be Social?Journal of Marketing, 71
Emi Moriuchi (2019)
Okay, Google!: An empirical study on voice assistants on consumer engagement and loyaltyPsychology & Marketing
Chia-Chen Chen, Ya-Ching Chang (2018)
What drives purchase intention on Airbnb? Perspectives of consumer reviews, information quality, and media richnessTelematics Informatics, 35
J. Burgoon, J. Bonito, Artemio Ramirez, Norah Dunbar, Karadeen Kam, J. Fischer (2002)
Testing the Interactivity Principle: Effects of Mediation, Propinquity, and Verbal and Nonverbal Modalities in Interpersonal InteractionJournal of Communication, 52
D. Hoffman, T. Novak (2018)
Consumer and Object Experience in the Internet of Things: An Assemblage Theory ApproachJournal of Consumer Research, 44
Edward Wang, Lily Chen (2012)
Forming relationship commitments to online communities: The role of social motivationsComput. Hum. Behav., 28
T. Araujo (2018)
Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptionsComput. Hum. Behav., 85
Sang-Yeal Han, Heetae Yang (2018)
Understanding adoption of intelligent personal assistants: A parasocial relationship perspectiveInd. Manag. Data Syst., 118
Steven Stern, J. Mullennix, Ilya Yaroslavsky (2006)
Persuasion and social perception of human vs. synthetic voice across person as source and computer as source conditionsInt. J. Hum. Comput. Stud., 64
W. Louie, D. McColl, G. Nejat (2014)
Acceptance and Attitudes Toward a Human-like Socially Assistive Robot by Older AdultsAssistive Technology, 26
R. Daft, R. Lengel, L. Treviño (1987)
Message Equivocality, Media Selection, and Manager Performance: Implications for Information SystemsMIS Q., 11
Fred Davis, R. Bagozzi, P. Warshaw (1989)
User Acceptance of Computer Technology: A Comparison of Two Theoretical ModelsManagement Science, 35
R. Mulcahy, Kate Letheren, Ryan McAndrew, C. Glavas, Rebekah Russell–Bennett (2019)
Are households ready to engage with smart home technology?Journal of Marketing Management, 35
S. Jin, Namkee Park (2009)
Parasocial Interaction with My Avatar: Effects of Interdependent Self-Construal and the Mediating Role of Self-Presence in an Avatar-Based Console Game, WiiCyberpsychology & behavior : the impact of the Internet, multimedia and virtual reality on behavior and society, 12 6
International Journal of Information Management, 35
Pascal Kowalczuk (2018)
Consumer acceptance of smart speakers: a mixed methods approachJournal of Research in Interactive Marketing
L. Kakalejcík, J. Bucko, Jakub Danko (2020)
Impact of direct traffic effect on online salesJournal of Research in Interactive Marketing, 14
Jens Edlund, Joakim Gustafson, M. Heldner, Anna Hjalmarsson (2008)
Towards human-like spoken dialogue systemsSpeech Commun., 50
Dhruv Grewal, R. Krishnan, J. Baker, Norm Borin (1998)
The Effect of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase IntentionsJournal of Retailing, 74
Y. Qin (2020)
Fostering brand–consumer interactions in social media: the role of social media uses and gratificationsJournal of Research in Interactive Marketing, 14
K. Hassanein, Milena Head (2005)
The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product TypesInternational Journal of Electronic Commerce, 10
Constantinos Coursaris, Jieun Sung (2012)
Antecedents and consequents of a mobile website’s interactivityNew Media & Society, 14
Seoyoung Lee, Junho Choi (2017)
Enhancing user experience with conversational agent for movie recommendation: Effects of self-disclosure and reciprocityInt. J. Hum. Comput. Stud., 103
V. Chattaraman, Wi-Suk Kwon, J. Gilbert, Yishuang Li (2014)
Virtual shopping agentsJournal of Research in Interactive Marketing, 8
Joseph Goodman, Cynthia Cryder, Amar Cheema (2013)
Data collection in a flat world: the strengths and weaknesses of mechanical turk samplesJournal of Behavioral Decision Making, 26
Zied Mani, Inès Chouk (2019)
Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?Journal of Marketing Management, 35
I. Benbasat, Weiquan Wang (2005)
Trust In and Adoption of Online Recommendation AgentsJ. Assoc. Inf. Syst., 6
M. Levy (1979)
Watching TV news as para‐social interactionJournal of Broadcasting & Electronic Media, 23
Chun-Wang Wei, N. Chen, Kinshuk (2012)
A model for social presence in online classroomsEducational Technology Research and Development, 60
Hwansoo Lee (2020)
Home IoT resistance: Extended privacy and vulnerability perspectiveTelematics Informatics, 49
S. Mamonov, M. Koufaris (2020)
Fulfillment of higher-order psychological needs through technology: The case of smart thermostatsInt. J. Inf. Manag., 52
Kiljae Lee, Kyung Lee, Lorn Sheehan (2020)
Hey Alexa! A Magic Spell of Social Glue?: Sharing a Smart Voice Assistant Speaker and Its Impact on Users’ Perception of Group HarmonyInformation Systems Frontiers, 22
Kyuhong Park, Chanhee Kwak, Junyeong Lee, Jae-Hyeon Ahn (2018)
The effect of platform characteristics on the adoption of smart speakers: Empirical evidence in South KoreaTelematics Informatics, 35
Sylvaine Castellano, Insaf Khelladi, Justine Charlemagne, Jean-Paul Susini (2018)
Uncovering the role of virtual agents in co-creation contextsManagement Decision
Yu Lu, Youjeong Kim, Xue Dou, Sonali Kumar (2014)
Promote physical activity among college students: Using media richness and interactivity in web designComput. Hum. Behav., 41
C. Fornell, D. Larcker (1981)
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and StatisticsJournal of Marketing Research, 18
KENNETH YANG (2006)
The influence of humanlike navigation interface on users' responses to Internet advertisingTelematics Informatics, 23
M. Wolkenfelt, Frederik Situmeang (2020)
Effects of app pricing structures on product evaluationsJournal of Research in Interactive Marketing, 14
Q. Nguyen, Anh Ta, V. Prybutok (2018)
An Integrated Model of Voice-User Interface Continuance Intention: The Gender EffectInternational Journal of Human–Computer Interaction, 35
Lauren Labrecque (2014)
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial InteractionJournal of Interactive Marketing, 28
Shanyang Zhao (2006)
Humanoid social robots as a medium of communicationNew Media & Society, 8
C. Nass, Youngme Moon, Nancy Green (1997)
Are Machines Gender Neutral? Gender‐Stereotypic Responses to Computers With VoicesJournal of Applied Social Psychology, 27
Hongxia Lin, Oscar Chi, D. Gursoy (2020)
Antecedents of customers’ acceptance of artificially intelligent robotic device use in hospitality servicesJournal of Hospitality Marketing & Management, 29
(2018)
Global intelligent assistant market share 2017-2020 | statistic
Jintao Wu, Junsong Chen, Wenyu Dou (2017)
The Internet of Things and interaction style: the effect of smart interaction on brand attachmentJournal of Marketing Management, 33
P. Lowry, T. Roberts, N. Romano, Paul Cheney, Ross Hightower (2006)
The Impact of Group Size and Social Presence on Small-Group CommunicationSmall Group Research, 37
Yiming Zhao, Afeng Wang, Yongqiang Sun (2020)
Technological environment, virtual experience, and MOOC continuance: A stimulus-organism-response perspectiveComput. Educ., 144
(2018)
Marketing in the age of Alexa
Youngme Moon (2000)
Intimate Exchanges: Using Computers to Elicit Self-Disclosure from ConsumersJournal of Consumer Research, 26
Alain Goudey, Gaël Bonnin (2016)
Must smart objects look human? Study of the impact of anthropomorphism on the acceptance of companion robotsRecherche et Applications en Marketing (English Edition), 31
(2019)
Understanding mobile data services’ continuance: the role of enjoyment and media richness
Daniel Oppenheimer, T. Meyvis, Nicolas Davidenko (2009)
Instructional Manipulation Checks: Detecting Satisficing to Increase Statistical PowerPolitical Methods: Experiments & Experimental Design eJournal
E. Payne, A. Dahl, J. Peltier (2021)
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystemsJournal of Research in Interactive Marketing
C. Nass, Jonathan Steuer (1993)
Voices, boxes, and sources of messages: Computers and social actors.Human Communication Research, 19
D. Gefen (2000)
E-commerce: the role of familiarity and trustManagement Science
Brian Schee, J. Peltier, A. Dahl (2020)
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directionsJournal of Research in Interactive Marketing, 14
(2018)
How many millennials are using smart speakers? – eMarketer trends, forecasts and statistics
A. Bandura (1999)
Social cognitive theory: an agentic perspective.Annual review of psychology, 52
Jan Landwehr, A. McGill, A. Herrmann (2011)
It's Got the Look: The Effect of Friendly and Aggressive “Facial” Expressions on Product Liking and SalesJournal of Marketing, 75
P. Verhoef, A. Stephen, P. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, H. Datta, Nathan Fong, D. Hoffman, Mandy Hu, T. Novak, W. Rand, Yuchi Zhang (2017)
Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart ProductsJournal of Interactive Marketing, 40
P. Podsakoff, Scott MacKenzie, Jeong-Yeon Lee, Nathan Podsakoff (2003)
Common method biases in behavioral research: a critical review of the literature and recommended remedies.The Journal of applied psychology, 88 5
K. Keeling, P. McGoldrick, S. Beatty (2010)
Avatars as salespeople: Communication style, trust, and intentionsJournal of Business Research, 63
Michael Hanus, Jesse Fox (2015)
Persuasive avatars: The effects of customizing a virtual salesperson's appearance on brand liking and purchase intentionsInt. J. Hum. Comput. Stud., 84
F. Payton, S. White, V. Mbarika (2005)
A Re-Examination of Racioethnic Imbalance of IS Doctorates: Changing the Face of the IS ClassroomJ. Assoc. Inf. Syst., 6
Yonathan Handarkho (2020)
The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effectsJournal of Research in Interactive Marketing, 14
D. Gefen, D. Straub (2004)
Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-ServicesOmega-international Journal of Management Science, 32
Elena Karahanna, M. Limayem (2000)
E-Mail and V-Mail Usage: Generalizing Across TechnologiesJournal of Organizational Computing and Electronic Commerce, 10
Reza Etemad-Sajadi (2016)
The impact of online real-time interactivity on patronage intention: The use of avatarsComput. Hum. Behav., 61
E. Cherif, J. Lemoine (2019)
Anthropomorphic virtual assistants and the reactions of Internet users: An experiment on the assistant’s voiceRecherche et Applications en Marketing (English Edition), 34
Donald Horton, R. Wohl (1956)
Mass communication and para-social interaction; observations on intimacy at a distance.Psychiatry, 19 3
Matthew Lee, Christy Cheung, Zhaohui Chen (2007)
Understanding user acceptance of multimedia messaging services: An empirical studyJ. Assoc. Inf. Sci. Technol., 58
C. Nass, Youngme Moon, P. Carney (1999)
Are People Polite to Computers? Responses to Computer-Based Interviewing Systems1Journal of Applied Social Psychology, 29
Joseph Hair, Carole Hollingsworth, Adriane Randolph, A. Chong (2017)
An updated and expanded assessment of PLS-SEM in information systems researchInd. Manag. Data Syst., 117
(2019)
Global smart speaker users 2019 “ eMarketer trends, forecasts and statistics
C. Nass, B. Fogg, Youngme Moon (1996)
Can computers be teammates?Int. J. Hum. Comput. Stud., 45
Kai Lim, I. Benbasat (2000)
The Effect of Multimedia on Perceived Equivocality and Perceived Usefulness of Information SystemsMIS Q., 24
Cheng-Chieh Hsiao, J. Chiou (2012)
The impact of online community position on online game continuance intention: Do game knowledge and community size matter?Inf. Manag., 49
A. Lunney, Nicole Cunningham, M. Eastin (2016)
Wearable fitness technology: A structural investigation into acceptance and perceived fitness outcomesComput. Hum. Behav., 65
Inès Chouk, Zied Mani (2019)
Factors for and against resistance to smart services: role of consumer lifestyle and ecosystem related variablesJournal of Services Marketing
Mohamed Mimoun, Ingrid Poncin, Marion Garnier (2017)
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristicsInf. Manag., 54
J. Armstrong, Terry Overton (1977)
Estimating Nonresponse Bias in Mail SurveysJournal of Marketing Research, 14
R. Daft, R. Lengel (1986)
Organizational information requirements, media richness and structural designManagement Science, 32
E. Payne, J. Peltier, Victor Barger (2021)
Enhancing the value co-creation process: artificial intelligence and mobile banking service platformsJournal of Research in Interactive Marketing
Artificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the internet but also can facilitate two-way conversations with individuals, thus resembling a human interaction. Although smart speakers have substantial implications for practitioners, the knowledge of the underlying psychological factors that drive continuance usage remains limited. Drawing on social response theory and the technology acceptance model, this study aims to elucidate the adoption process of smart speakers.Design/methodology/approachA field survey of 391 smart speaker users were obtained. Partial least squares structural equation modeling was used to analyze the data.FindingsMedia richness (social cues) and parasocial interactions (social role) are key determinants affecting the establishment of trust, perceived usefulness and perceived ease of use, which, in turn, affect attitude, continuance usage intentions and online purchase intentions through AI assistants.Originality/valueAI assistant-enabled smart speakers are revolutionizing how people interact with smart products. Studies of smart speakers have mainly focused on functional or technical perspectives. This study is the first to propose a comprehensive model from both functional and social perspectives of continuance usage intention of the smart speaker and online purchase intentions through AI assistants.
Journal of Research in Interactive Marketing – Emerald Publishing
Published: Jun 21, 2021
Keywords: AI assistant; Smart speaker; Social response; Media richness; Parasocial interaction; Trust; TAM; Mobile marketing; Online marketing; Online consumer behavior; Quantitative research; Consumer behavior; Structural equation modeling; Human-computer interaction
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.