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Sebastian Zenker, Felix Eggers, Mario Farsky (2013)
Putting a Price Tag on Cities: Insights into the Competitive Environment of PlacesCities, 30
Seppo Rainisto, T. Moilanen (2008)
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
M. Kavaratzis (2007)
City Marketing: The Past, the Present and Some Unresolved IssuesGeography Compass, 1
M. Kavaratzis, G. Ashworth (2005)
City branding: An effective assertion of identity or a transitory marketing trick?Place Branding, 2
Miriam Greenberg (2008)
Branding New York: How a City in Crisis Was Sold to the World
Olusanmi Amujo, Olutayo Otubanjo (2012)
Leveraging Rebranding of ‘Unattractive’ Nation Brands to Stimulate Post-Disaster TourismTourist Studies, 12
D. Medway, G. Warnaby (2014)
What's in a Name? Place Branding and Toponymic CommodificationEnvironment and Planning A, 46
Cecilia Pasquinelli (2010)
The Limits of Place Branding for Local Development: The Case of Tuscany and the Arnovalley BrandLocal Economy: The Journal of the Local Economy Policy Unit, 25
Cecilia Pasquinelli, Jukka Teräs (2013)
Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech BrandsEuropean Planning Studies, 21
Kyonghwan Park (2012)
Place: A Short Introduction, 2
E. Relph (1976)
Place and placelessness
G. Warnaby, D. Medway (2013)
What about the ‘place’ in place marketing?Marketing Theory, 13
S. Elliott, Lisa Neirotti (2008)
Challenges of Tourism in a Dynamic Island Destination: The Case of CubaTourism Geographies, 10
E. Braun, M. Kavaratzis, Sebastian Zenker (2013)
My city – my brand: the different roles of residents in place brandingJournal of Place Management and Development, 6
Purpose – The purpose of this paper is to report on a special session entitled “Place branding: Are we wasting our time?”, held at the American Marketing Association’s Summer Marketing Educators’ conference in 2014. Design/methodology/approach – The report details the outcome of an Oxford-style debate with two opposing teams of two persons – one team supporting and one team opposing the motion. The opening speaker of each team had 10 minutes to put their case across, and the closing speaker had 8 minutes. Teams took to the stand alternately, matching up against each other’s arguments. Findings – The outcome of the debate points towards a need for place brands to develop as more inclusive and organic entities, in which case it may be best for place practitioners to avoid creating and imposing a place brand and instead help shape it from the views of stakeholder constituencies. This shifts the notion of place branding towards an activity centred on “curation”. Originality/value – The use of a competitive debating format as a means for exploring academic ideas and concepts in the place management field.
Journal of Place Management and Development – Emerald Publishing
Published: Mar 9, 2015
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