The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
Furlow, Nancy;
2014-08-18 00:00:00
http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.pngJournal of Product & Brand ManagementCrossRefhttp://www.deepdyve.com/lp/crossref/the-new-brand-spirit-how-communicating-sustainability-builds-brands-LFD4BTpYUH
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
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