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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits

The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product & Brand Management CrossRef

The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits

Journal of Product & Brand Management , Volume 23 (4/5): 376-377 – Aug 18, 2014

The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits

Journal of Product & Brand Management , Volume 23 (4/5): 376-377 – Aug 18, 2014

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Publisher
CrossRef
ISSN
1061-0421
DOI
10.1108/jpbm-03-2014-0519
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Product & Brand ManagementCrossRef

Published: Aug 18, 2014

There are no references for this article.