Access the full text.
Sign up today, get DeepDyve free for 14 days.
A. Selvaraj, S. Nedumaran, Disha Bose, Jyosthnaa Padmanabhan, Yesudas Pangiraj, K. Sharma (2019)
Outlook on organized retailing of perishable produce in India: cross-city comparisonJournal of Agribusiness in Developing and Emerging Economies
C. Wongnaa, M. Akuriba, Amissah Ebenezer, Karen Danquah, Danso Ofosu (2019)
Profitability and constraints to urban exotic vegetable production systems in the Kumasi metropolis of Ghana: a recipe for job creationJournal of Global Entrepreneurship Research, 9
R. Aidoo, F. Nimoh, J. Bakang, K. Ohene-Yankyera, S. Fialor, J. Mensah, R. Abaidoo (2012)
Estimation of Margins and Efficiency in the Ghanaian Yam Marketing ChainAsian journal of agriculture and rural development, 2
Gary Biglaiser (1993)
Middlemen as ExpertsThe RAND Journal of Economics, 24
(2018)
FAOSTAT
Gizachew Wosene, M. Ketema, Alelign Ademe (2018)
Factors affecting market outlet choices of pepper producers in Wonberma district, Northwest Ethiopia: multivariate probit approachCogent Food & Agriculture, 4
M. Theuri (2014)
African Leadership: The Youth at a CrossroadDeveloping Country Studies, 4
E. Fakoya, A. Oloruntoba (2009)
Socio-Economic Determinants Of Small Ruminants Production Among Farmers In Osun State, Nigeria, 4
Issahaku Haruna, P. Nkegbe, Yazidu Ustarz (2012)
Structure, Conduct and Performance of Tomato Marketing in GhanaJournal of economics and sustainable development, 3
G. Reddy, M. Murthy, P. Meena (2010)
Value Chains and Retailing of Fresh Vegetables and Fruits, Andhra PradeshAgricultural Economics Research Review, 23
A. Gessesse (2009)
Analysis of fruit and vegetable market chains in Alamata, Southern Zone of Tigray: the case of onion, tomato and papaya
D. Rajasenan, P. Binu (2012)
Standard of Living and Community Perception in the Community Based Ecotourism (CBET) Sites of Kerala: An Inter Zone AnalysisJournal of economics and sustainable development, 3
(2014)
Medium term development plan 2014-2017
R. Aidoo, Rita Danfoku, J. Mensah (2014)
Determinants of postharvest losses in tomato production in the Offinso North district of GhanaJournal of development and agricultural economics, 6
Samuel Darko-Koomson, R. Aidoo, T. Abdoulaye (2020)
Analysis of cassava value chain in Ghana: implications for upgrading smallholder supply systems, 10
(2014)
Population and Housing Census, 2010: District Analytical Report: Asante Akim North District”, Ghana Statistical Service
Taye Melese, Degye Goshu, Assefa Tilahun (2018)
Determinants of outlet choices by smallholder onion farmers in Fogera district Amhara Region, Northwestern EthiopiaJournal of Horticulture and Forestry, 10
A. Iton (2017)
Do demographics predict shoppers’ choice of retail outlet for roots and tubers in Trinidad and Tobago?, 7
D. McFadden (1972)
Conditional logit analysis of qualitative choice behavior
Edward Martey, Kwame Annin, A. Wiredu, C. Attoh (2012)
Does Access to Market Information Determine the Choice of Marketing Channel among Smallholder Yam Farmers in the Brong Ahafo Region of Ghana? A Multinomial Logit Regression AnalysisJournal of economics and sustainable development, 3
Kwame Zu, C. Wongnaa, F. Appiah (2014)
Vegetable handling, distribution and wholesale profitability in “Abinchi” night market, Kumasi-Ghana, 2
E. Tura, Tura Hamo (2018)
Determinants of Tomato Smallholder Farmers Market Outlet Choices in West Shewa, Ethiopia
Faizal Adams, K. Yankyera (2014)
Socio-economic Characteristics of Subsistent Small Ruminant Farmers in Three Regions of Northern GhanaAsian Journal of Applied Science and Engineering
Mekonin Negeri (2017)
Determinants of Market Outlet Choice of Coffee Producing Farmers in Lalo Assabi District, West Wollege Zone, Ethiopia: An Econometric ApproachJournal of Economics and Development
R. Bannor, H. Oppong-Kyeremeh, Samuel Atewene, C. Wongnaa (2019)
Influence of non-price incentives on the choice of cocoa licensed buying companies by farmers in the Western North of GhanaJournal of Agribusiness in Developing and Emerging Economies
D. Gunasekera, H. Parsons, Michael. Smith (2017)
Post-harvest loss reduction in Asia-Pacific developing economies, 7
Eddy Kariuki, S. Staal, I. Baltenweck, L. Njoroge, B. Patil, M. Ibrahim (2006)
Smallholder Dairy Farmer Access to Alternative Milk Market Channels in Gujarat, India
(2013)
Profitability analysis of cashew production in Ghana
M. Faye (2005)
INVESTIGATION OF KEY ASPECTS FOR THE SUCCESSFUL MARKETING OF COWPEAS IN SENEGAL
C. Attoh, Edward Martey, G. Kwadzo, P. Etwire, A. Wiredu (2014)
Can Farmers Receive Their Expected Seasonal Tomato Price in Ghana? A Probit Regression AnalysisSustainable Agriculture Research, 3
H. Webers (1998)
Spatial competition with intermediated matchingJournal of Economic Theory
(2012)
Economic analysis of fresh tomato marketers in Bauchi metropolis of Bauchi state, Nigeria
(2018)
Profitability of tomato (Lycopersicon esculentum) production in some selected areas in Panna district of Madhya Pradesh
C. Wongnaa, S. Mensah, Alexander Ayogyam, Lydia Asare-Kyire, Zu Anthony (2014)
Economics of tomato marketing in Ashanti Region, GhanaRussian Journal of Agricultural and Socio-Economic Sciences, 26
F. Ayerh (2015)
Technical Efficiency of Tomato Farmers in the Ashanti Region of Ghana
D. McFadden (1980)
Econometric Models for Probabilistic Choice Among ProductsThe Journal of Business, 53
Y. Imam (2014)
Channels of Distribution of Cowpea in Borno State of NigeriaDeveloping Country Studies, 4
H. Inegbedion, E. Inegbedion, Eseosa Obadiaru, A. Asaleye, Adebanji Ayeni, C. Aremu (2020)
Cassava attractiveness in Nigeria: a policy improvement approachJournal of Agribusiness in Developing and Emerging Economies
C. Wongnaa, D. Awunyo-Vitor, A. Mensah, Faizal Adams (2019)
Profit efficiency among maize farmers and implications for poverty alleviation and food security in GhanaScientific African
D. Aidoo-Mensah (2018)
DETERMINANTS OF INCOME PATTERNS OF TOMATO FARMERS IN GHANAReview of Agricultural and Applied Economics
(2005)
Sustainable contract farming for increased competitiveness: case study on poultry sector in Sarawak
B. Fufa, R. Hassan (2006)
Determinants of fertilizer use on maize in Eastern Ethiopia: A weighted endogenous sampling analysis of the extent and intensity of adoptionAgrekon, 45
(2014)
Comparative analysis of environmental Arsenic and other heavy metals in 2 Buruli Ulcer endemic districts in the Ashanti region
A. Adesina, D. Mbila, G. Nkamleu, D. Endamana (2000)
Econometric analysis of the determinants of adoption of alley farming by farmers in the forest zone of southwest CameroonAgriculture, Ecosystems & Environment, 80
(2009)
Comprehensive Food Security and Vulnerability Analysis (CFSVA): Republic of Ghana
The study analyzed the profitability of tomato farmers and determinants of farmers' choice of marketing outlets (wholesaler or retailer) in Ghana.Design/methodology/approachA two-stage sampling technique was used to collect data from 100 tomato farmers in Ghana. Analytical tools which include descriptive statistics, gross margin analysis (GM), profitability ratios and binary logit model were employed.FindingsProfitability analysis indicates that farmers who supply to wholesalers have gross margin of Gh¢7.86 (US$1.67) per 25 kg crate, while farmers who supply to retailers recorded a major loss of Gh¢5.36 (US$1.14) per 25 kg crate. The result suggests that farmers selling to wholesalers are better off than farmers supplying to retailers. The binary logit regression analysis reveals a positive relationship between farmers' choice of marketing outlet (wholesaling) and age of respondents, quantity of tomato sold and cost of labor for production. A negative relationship also existed between farmers' choice of marketing outlet and weighted average selling price and household size.Research limitations/implicationsThe results call for policy efforts to provide an enabling environment for more extension education and establishment of farmer associations to make marketing information for price development among farmers available.Originality/valueThe choice of marketing outlet greatly influences profitability of tomato production. This study examines the performance of the various tomato marketing outlets in Ghana.
Journal of Agribusiness in Developing and Emerging Economies – Emerald Publishing
Published: May 24, 2021
Keywords: Market outlets; Tomato; Profitability; Binary logit; Gross margin
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.