Access the full text.
Sign up today, get DeepDyve free for 14 days.
S. Oishi, Uhich Schimmack, E. Diener, E. Suh (1998)
The Measurement of Values and Individualism-CollectivismPersonality and Social Psychology Bulletin, 24
(1995)
How individualism-collectivism influences Asian and the US managers in choosing their career goals and tactics
J. Kinch (1963)
A Formalized Theory of the Self-ConceptAmerican Journal of Sociology, 68
W.J. McGuire
Personality and susceptibility to social influence
Fuan Li, Lerzan Aksoy (2007)
Dimensionality of individualism–collectivism and measurement equivalence of Triandis and Gelfand’s scaleJournal of Business and Psychology, 21
(2007)
I pay attention to the brand names of the products I buy
A. O'Cass, Hmily McEwen (2004)
Exploring consumer status and conspicuous consumptionJournal of Consumer Behaviour, 4
(2010)
Gen Y’s top 10 prestige brands
A. Lurie (1981)
language of clothes
G. Hofstede
Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations
A. Tsui, Sushil Nifadkar, A. Ou, Amy Yi, Ou Carey
Journal of Management on Behalf Of: Southern Management Association Journal and Article Identification Content Review Cultural Values Used Topics Studied Type I Studies—culture as Independent Variable Figure 1 Two Types of Cross-national, Cross-cultural Studies on Individuals and Teams in Organizati
Jane Sojka, P. Tansuhaj (1995)
Cross-Cultural Consumer Research: a Twenty-Year ReviewACR North American Advances
Franck Vigneron, L. Johnson (2004)
Measuring perceptions of brand luxuryJournal of Brand Management, 11
Jiangqun Liao, Lei Wang (2009)
Face as a mediator of the relationship between material value and brand consciousnessPsychology & Marketing, 26
Sangpil Han, S. Shavitt (1994)
Persuasion and culture: Advertising appeals in individualistic and collectivistic societies.Journal of Experimental Social Psychology, 30
James Anderson, D. Gerbing (1988)
STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACHPsychological Bulletin, 103
D. Winter (1988)
The power motive in women―and menJournal of Personality and Social Psychology, 54
Arianna Brioschi (2006)
Selling Dreams: The Role of Advertising in Shaping Luxury Brand Meaning
H. Triandis (1989)
Cross-cultural studies of individualism and collectivism.Nebraska Symposium on Motivation. Nebraska Symposium on Motivation, 37
D. Lichtenstein, R. Netemeyer, Scot Burton (1990)
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory PerspectiveJournal of Marketing, 54
(1977)
Reference Group Theory in Selected Aspects of Consumer Behavior, Superintendent of Documents, US Government Printing
H. Triandis, Theodore Singelis (1998)
Training to recognize individual differences in collectivism and individualism within cultureInternational Journal of Intercultural Relations, 22
C. Moore, M. Bruce, G. Birtwistle (2004)
International Retail Marketing
Hector Betancourt, Michael Chile, K. Bond, Hong Leung, Abelardo Kong, Costa Brenes, James Rica, Georgas, Geert Greece, John Hofstede, C. Spangenberg, Hui Harry, Hong Kong, Sharon Lobel, Gerardo Brazil, J. Marin, Jyoti Sinha, India Verma, Bernadette Setiadi, Indonesia, H. Touzard, G. Montmollin, France
Individualism and Collectivism: Cross-cultural Perspectives on Self-ingroup Relationships We Wish to Thank Our Research Collaborators for Stimulating Ideas, Data, and Moral Support in Carrying out a Complex Set of Studies. They
Bernard Dubois, S. Czellár, G. Laurent (2005)
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty CountriesMarketing Letters, 16
E. Davidov (2008)
A cross-country and cross-time comparison of the human values measurements with the second round of the European Social SurveySurvey research methods, 2
R. Vandenberg, C. Lance (2000)
A Review and Synthesis of the Measurement Invariance Literature: Suggestions, Practices, and Recommendations for Organizational ResearchOrganizational Research Methods, 3
(2012)
Ethnicity and contemporary American culture: a meta-analytic investigation of horizontal-vertical individualism-collectivism
William Gudykunst, Young Yoon, Tsukasa Nishida (1987)
The influence of individualism‐collectivism on perceptions of communication in ingroup and outgroup relationshipsCommunication Monographs, 54
T. Maiti (2006)
Principles and Practice of Structural Equation Modeling (2nd ed.)Journal of the American Statistical Association, 101
A. Bandura (2001)
Social Cognitive Theory of Mass CommunicationMedia Psychology, 3
Gordon Cheung, Roger Rensvold (2002)
Evaluating Goodness-of-Fit Indexes for Testing Measurement InvarianceStructural Equation Modeling: A Multidisciplinary Journal, 9
B. Bushman (1993)
What's in a name? The moderating role of public self-consciousness on the relation between brand label and brand preference.The Journal of applied psychology, 78 5
W. Lonner, J. Berry, G. Hofstede (1980)
Culture′s Consequences: International Differences in Work-Related Values
R. Sitgreaves (1979)
Psychometric theory (2nd ed.).Psyccritiques, 24
Piyush Sharma (2010)
Measuring personal cultural orientations: scale development and validationJournal of the Academy of Marketing Science, 38
G. Marín, B. Marín (1991)
Research with Hispanic Populations
D. Bacon, Paul Sauer, Murray Young (1995)
Composite Reliability in Structural Equations ModelingEducational and Psychological Measurement, 55
Michael Wood (1998)
Socio-economic status, delay of gratification, and impulse buyingJournal of Economic Psychology, 19
(1984)
Hofstede’s culture dimensions: an independent validation using Rokeach’s value survey
Steven Heine, D. Lehman, K. Peng, J. Greenholtz (2002)
What's wrong with cross-cultural comparisons of subjective Likert scales?: The reference-group effect.Journal of personality and social psychology, 82 6
Paurav Shukla (2010)
Status consumption in cross-national context: socio-psychological, brand and situational antecedentsInternational Marketing Review, 27
R. Batra, P. Homer, L. Kahle (2001)
Values, Susceptibility to Normative Influence, and Attribute Importance Weights: A Nomological AnalysisJournal of Consumer Psychology, 11
H. Triandis (2018)
Individualism and Collectivism
D. Oyserman (2006)
High Power, Low Power, and Equality: Culture Beyond Individualism and CollectivismJournal of Consumer Psychology, 16
J. Cadogan
Comparative, cross‐cultural, and cross‐national research: a comment on good and bad practice
G.R. Hancock, R.O. Mueller
Rethinking construct reliability within latent variable systems
M. Towns (2013)
Cross-Cultural Cool: Consumer Implications of Urban Identification in the United States and Hong KongJournal of Public Policy & Marketing, 32
G. Hofstede (2001)
Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations
George Sproles, Elizabeth Kendall (1986)
A methodology for profiling consumers' decision-making stylesJournal of Consumer Affairs, 20
U. Schimmack, S. Oishi, E. Diener (2005)
Individualism: A Valid and Important Dimension of Cultural Differences Between NationsPersonality and Social Psychology Review, 9
(1989)
It is important that others like the products and brands I buy
Theodore Singelis (1994)
The Measurement of Independent and Interdependent Self-ConstrualsPersonality and Social Psychology Bulletin, 20
Ç. Kâğıtçıbaşı (2005)
Autonomy and Relatedness in Cultural ContextJournal of Cross-Cultural Psychology, 36
Nancy Spears, Surendra Singh (2004)
Measuring Attitude toward the Brand and Purchase IntentionsJournal of Current Issues & Research in Advertising, 26
M. Silverstein, N. Fiske (2003)
Luxury for the masses.Harvard business review, 81 4
(2001)
Rethinking construct reliability within latent variable systems”, in Cudeck
E. Kelloway (1998)
Using LISREL for Structural Equation Modeling: A Researcher′s Guide
(2012)
Bain projects global luxury goods market will grow overall by 10% in 2012, though major structural shifts in market emerge
R. Netemeyer, W. Bearden, Jesse Teel (1992)
Consumer susceptibility to interpersonal influence and attributional sensitivityPsychology & Marketing, 9
F. Hofstede, M. Wedel, J. Steenkamp (2002)
Identifying Spatial Segments in International MarketsMarketing Science, 21
S. Kemp (1998)
Perceiving luxury and necessityJournal of Economic Psychology, 19
M. Erez, P. Earley (1987)
Comparative analysis of goal-setting strategies across cultures.Journal of Applied Psychology, 72
Ivan Ross (1971)
Self-Concept and Brand PreferenceThe Journal of Business, 44
Theodore Singelis, H. Triandis, D. Bhawuk, M. Gelfand (1995)
Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement RefinementCross-Cultural Research, 29
A. Ritter (2016)
Structural Equations With Latent Variables
Steven Heine, D. Lehman, H. Markus, S. Kitayama (1999)
Is there a universal need for positive self-regard?Psychological review, 106 4
R. Goldsmith, M. Moore, P. Beaudoin (1999)
Fashion innovativeness and self‐concept: a replicationJournal of Product & Brand Management, 8
Hye-Jung Park, Nancy Rabolt, K. Jeon (2008)
Purchasing global luxury brands among young Korean consumersJournal of Fashion Marketing and Management, 12
J. Steenkamp, H. Baumgartner (1998)
Assessing Measurement Invariance in Cross-National Consumer ResearchJournal of Consumer Research, 25
Economist
Special report: luxury goods
(1961)
Transcultural variables and conceptual equivalence
H. Triandis, M. Gelfand (1998)
Converging measurement of horizontal and vertical individualism and collectivismJournal of Personality and Social Psychology, 74
G. Marin, B.V. Marin
Research with Hispanic Populations: Applied Social Research Series
Business Wire
In 2006 luxury consumer spending shifts as influence of young affluents in the luxury market grows
J. Nunnally (1978)
Psychometric Theory (2nd ed), New York: McGraw-Hill.
C. Fornell, D. Larcker (1981)
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics:Journal of Marketing Research, 18
Aron Cass (2001)
Consumer Self-Monitoring, Materialism and Involvement in Fashion ClothingAustralasian Marketing Journal, 9
Mehdi Mourali, M. Laroche, F. Pons (2005)
Individualistic orientation and consumer susceptibility to interpersonal influenceJournal of Services Marketing, 19
Marc Fischer, F. Völckner, H. Sattler (2010)
How Important Are Brands? A Cross-Category, Cross-Country StudyJournal of Marketing Research, 47
H. Triandis, R. Brislin, C. Hui (1988)
Cross-cultural training across the individualism-collectivism divideInternational Journal of Intercultural Relations, 12
Donald Cox, R. Bauer (1964)
SELF-CONFIDENCE AND PERSUASIBILITY IN WOMENPublic Opinion Quarterly, 28
W. Bearden, M. Etzel (1982)
Reference Group Influence on Product and Brand Purchase DecisionsJournal of Consumer Research, 9
Kevin Keller (1997)
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
H. Markus, S. Kitayama (1991)
Culture and the self: Implications for cognition, emotion, and motivation.Psychological Review, 98
Kevin Keller (1993)
Conceptualizing, Measuring, and Managing Customer-Based Brand EquityJournal of Marketing, 57
G. Hofstede, G.J. Hofstede
Cultures and Organizations: Software for the Mind
Paurav Shukla (2011)
Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: measuring interfunctional interactions and a cross-national comparisonJournal of World Business, 46
M. Laroche, M. Kalamas, M. Cleveland (2005)
“I” versus “we”: How individualists and collectivists use information sources to formulate their service expectationsInternational Marketing Review, 22
R. Belk (1988)
Possessions and the Extended SelfJournal of Consumer Research, 15
Stella Ting-Toomey, Atsuko Kurogi (1998)
Facework competence in intercultural conflict: an updated face-negotiation theoryInternational Journal of Intercultural Relations, 22
Soyeon Shim, L. Snyder, Kenneth Gehrt (1995)
Parents' Perception Regarding Children's Use of Clothing Evaluative Criteria: an Exploratory Study From the Consumer Socialization Process PerspectiveACR North American Advances
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
Tülin Erdem, J. Swait, A. Valenzuela (2006)
Brands as Signals: A Cross-Country Validation Study:Journal of Marketing, 70
R. Burnkrant, A. Cousineau (1975)
Informational and Normative Social Influence in Buyer BehaviorJournal of Consumer Research, 2
D. Dimitrov (2006)
Comparing groups on latent variables: a structural equation modeling approach.Work, 26 4
W. Bearden, R. Netemeyer, Jesse Teel (1989)
Measurement of Consumer Susceptibility to Interpersonal InfluenceJournal of Consumer Research, 15
Jing Zhang, S. Shavitt (2003)
Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and IndividualismJournal of Advertising, 32
G. Hofstede, G. Hofstede, M. Minkov, McGraw-Hill New (2010)
Cultures and Organizations: Software of the Mind, 3rd ed.
Bryan Schaffer, Christine Riordan (2003)
A Review of Cross-Cultural Methodologies for Organizational Research: A Best- Practices ApproachOrganizational Research Methods, 6
Lenard Huff, D. Alden (1999)
An Investigation of Consumer Response to Sales Promotions in Developing Markets:N a Three-Country AnalysisACR North American Advances
L. Monkhouse, B. Barnes, U. Stephan (2012)
The influence of face and group orientation on the perception of luxury goods: a four market study of East Asian consumersInternational Marketing Review, 29
S. Tsai (2005)
Impact of Personal Orientation on Luxury-Brand Purchase Value: An International InvestigationInternational Journal of Market Research, 47
J. Cadogan (2010)
Comparative, cross‐cultural, and cross‐national researchInternational Marketing Review, 27
Gerald Grow (1982)
Association for Education in Journalism and Mass CommunicationJournalism & Mass Communication Quarterly, 59
(1999)
Cross-cultural comparisons and the presumption of equivalent measurement and theoretical structure: a look beneath the surface
Franck Vigneron, L. Johnson, Monash Mt (1999)
A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior
S. Douglas, E. Nijssen (2003)
On the use of 'borrowed' scales in cross-national research: a cautionary note.International Marketing Review, 20
N. Wong, Aaron Ahuvia (1998)
Personal taste and family face: Luxury consumption in Confucian and western societiesPsychology & Marketing, 15
(2011)
Across Asian, an engine of growth of luxury firms
A. O'Cass, H. Frost (2002)
Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumptionJournal of Product & Brand Management, 11
Terry Childers, A. Rao (1992)
The Influence of Familial and Peer-Based Reference Groups on Consumer DecisionsJournal of Consumer Research, 19
D. Oyserman, Heather Coon, Markus Kemmelmeier (2002)
Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses.Psychological bulletin, 128 1
G. Laurent, Bernard Dubois (1995)
Luxury Possessions and Practices: an Empirical ScaleACR European Advances
C. Fornell, D. Larcker (1981)
Evaluating structural equation models with unobservable variables and measurement error.Journal of Marketing Research, 18
K. Jöreskog, D. Sörbom (1993)
Lisrel 8: Structural Equation Modeling With the Simplis Command Language
R. Kline (1998)
Principles and Practice of Structural Equation Modeling
M. Brewer, Ya-Ru Chen (2007)
Where (who) are collectives in collectivism? Toward conceptual clarification of individualism and collectivism.Psychological review, 114 1
(2004)
China surpasses the USA in luxury consumption
J. Sirgy (1982)
Self-Concept in Consumer Behavior: A Critical ReviewJournal of Consumer Research, 9
J.E. Stafford, B.A. Cocanougher
Reference Group Theory in Selected Aspects of Consumer Behavior
F.S. Bourne
Group influence in marketing and public relations
Klaus-Peter Wiedmann, Nadine Hennigs, A. Siebels (2009)
Value‐based segmentation of luxury consumption behaviorPsychology & Marketing, 26
Jing Zhang (2010)
The Persuasiveness of Individualistic and Collectivistic Advertising Appeals Among Chinese Generation-X ConsumersJournal of Advertising, 39
S. Shavitt, A. Lalwani, Jing Zhang, C. Torelli (2006)
The Horizontal/Vertical Distinction in Cross-Cultural Consumer ResearchJournal of Consumer Psychology, 16
Frenkel Ter (2002)
Identifying Spatial Segments in International Markets
Marie Lachance, P. Beaudoin, J. Robitaille (2003)
Adolescents’ brand sensitivity in apparel: influence of three socialization agentsInternational Journal of Consumer Studies, 27
C. Kagitcibasi
Autonomy and relatedness in cultural context: implications for self and family
Etta Chen, Nai-Chi Yeh, Chih-Ping Wang, 陳嬿伊, 葉乃綺 (2008)
Conspicuous Consumption: a Preliminary Report of Scale Development and ValidationAdvances in Consumer Research
M. Nelson, L. McLeod (2005)
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and othersInternational Journal of Consumer Studies, 29
Xiaoli Nan, Kwangjun Heo (2007)
Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related MarketingJournal of Advertising, 36
D. Gerbing, J. Hamilton (1996)
Viability of exploratory factor analysis as a precursor to confirmatory factor analysisStructural Equation Modeling, 3
D. Winter (1974)
The power motive.Social Forces, 53
H. Leibenstein (1950)
Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' DemandQuarterly Journal of Economics, 64
M. Solomon (1983)
The Role of Products as Social Stimuli: A Symbolic Interactionism PerspectiveJournal of Consumer Research, 10
(2007)
The rise of young affluents fuels luxury market sales
Susan McGorry (2000)
Measurement in a cross‐cultural environment: survey translation issuesQualitative Market Research: An International Journal, 3
G. Hancock, R. Mueller (2006)
Structural equation modeling : a second course
T. Dalrymple (2009)
The meaning of thingsBMJ : British Medical Journal, 338
Jie Liu, Dongmi Wu (2007)
The Impact of Culture on Consumers' Propensity to Innovate and Susceptibility to Interpersonal Influences
L. Festinger (1954)
A Theory of Social Comparison ProcessesHuman Relations, 7
H. Triandis (1973)
The analysis of subjective culture
Purpose – Limited attention has been paid to the cultural influences on the formation of consumer attitudes toward luxury brands (LUX). The purpose of this paper is to investigate this relationship by developing a model that additionally employs the constructs of susceptibility to normative interpersonal influence (SNII) and brand consciousness (BCO). Design/methodology/approach – Sample data were gathered through surveys administered to 383 college students in the UK and Taiwan. The model of cultural influences on attitudes toward luxury brands was empirically tested using multi‐group structural equation modeling to evaluate its applicability across the two countries. Findings – Results are presented in two parts: first, the exogenous construct part of the model establishing the reliability and validity of the cultural dimension constructs (horizontal individualism, vertical individualism, horizontal collectivism, and vertical collectivism) that are antecedent to consumer SNII and 2) the endogenous part of the model in which consumer SNII affects LUX through the mediating role of BCO. Research limitations/implications – The findings in the current study are limited to a sample of college students in the UK and Taiwan, which, through representing western and Asian countries, each housing different cultures, do not span the greater number of cultures found across these countries, much less across the world. Furthermore it is assumed that there are a number of subcultures in both the UK and Taiwan that are not accounted for in this study. Practical implications – An individual level of cultural orientation (e.g. horizontalism and verticalism) rather than traditionally adopted regionally defined or nationally based (Hofstede, 1980) cultural criteria should be investigated to identify more accurate market demand patterns in order to best target consumers in these markets (Sharma, 2010). In addition, appealing, vertical ad messages would be more effective in stimulating consumer motivations for consumption of luxury brands. Conversely, horizontal ad messages would be effective in demarketing approaches. Originality/value – The current study is the first of its kind to explore the effect of cultural‐orientation on the formation of LUX cross‐nationally. As such it provides future cross‐cultural researchers with valid and reliable culturally based constructs that can be used to predict consumer SNII in developing LUX. In addition, establishing the mediating role of BCO in the relationship between SNII and LUX helps marketers better understand the equity of their luxury brands, particularly in Asian countries.
International Marketing Review – Emerald Publishing
Published: Jun 30, 2014
Keywords: Consumer behaviour; Cross‐cultural study; Cross‐national study; Luxury brand; Brand consciousness; Interpersonal influence
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.