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Guest editorial

Guest editorial Value chain innovations in DSMM commerce: customer engagement and value co-creation in DSMM commerce Research in DSMM commerce Given the enormous popularity of e-commerce in digital platforms, more specifically, the growing prominence of digital, social media and mobile (DSMM) innovations and transactions (Lamberton and Stephen, 2016) worldwide, DSMM platforms continue to leverage the power of Internet and mobile technology to create value and generate a paradigm shift in digital commerce for emerging markets’ landscape. As COVID-19 spreads in the US and the world, social media platforms like Facebook, Twitter and Snapchat are playing a significant role in spreading meaningful information about combating the virus and preparing the world citizens ready for a better future. These social media networking sites did not exist (or barely existed) during the past major outbreaks, and in the present-day they are proving to be important conversation grounds and information sources worldwide. This unprecedented level of real- time information sharing and dissemination comes with pros and cons –abig “pro” is that these social media platforms help people to make smart decisions, but a bigger “con” is that with all kinds of information easily accessible, we are more prone (than ever before) to making wrong judgments http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Emerging Markets Emerald Publishing

Guest editorial

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References (44)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1746-8809
DOI
10.1108/ijoem-01-2021-990
Publisher site
See Article on Publisher Site

Abstract

Value chain innovations in DSMM commerce: customer engagement and value co-creation in DSMM commerce Research in DSMM commerce Given the enormous popularity of e-commerce in digital platforms, more specifically, the growing prominence of digital, social media and mobile (DSMM) innovations and transactions (Lamberton and Stephen, 2016) worldwide, DSMM platforms continue to leverage the power of Internet and mobile technology to create value and generate a paradigm shift in digital commerce for emerging markets’ landscape. As COVID-19 spreads in the US and the world, social media platforms like Facebook, Twitter and Snapchat are playing a significant role in spreading meaningful information about combating the virus and preparing the world citizens ready for a better future. These social media networking sites did not exist (or barely existed) during the past major outbreaks, and in the present-day they are proving to be important conversation grounds and information sources worldwide. This unprecedented level of real- time information sharing and dissemination comes with pros and cons –abig “pro” is that these social media platforms help people to make smart decisions, but a bigger “con” is that with all kinds of information easily accessible, we are more prone (than ever before) to making wrong judgments

Journal

International Journal of Emerging Markets – Emerald Publishing

Published: Jan 8, 2021

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