Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Investigating consumer behaviour for environmental, sustainable and social apparel

Investigating consumer behaviour for environmental, sustainable and social apparel The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel.Design/methodology/approachQuantitative research was conducted, and empirical data were collected from 399 US consumers.FindingsFindings indicate that consumers expressed positive sentiments towards apparel sustainability, yet they lacked knowledge about socially and environmental practices within the apparel industry. Overall, it is apparent that the respondents have an interest in environmental and social labelling; but they are not aware of brands that sell these types of garments nor their validity. It was also found that consumers may not have much knowledge regarding environmental, sustainable and social apparel or their meanings.Originality/valueBy surveying the consumers about their perspectives on apparel labels and environmental, sustainable and social apparel, valuable market information was obtained. Sustainably and ethically produced garments are of demand as transparency in the apparel industry grows. Brands looking to become more transparent about their production methods will need to find new ways to reach their target market by accurately labelling products and educating their consumers about these label claims. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Clothing Science and Technology Emerald Publishing

Investigating consumer behaviour for environmental, sustainable and social apparel

Download PDF
17 pages

Loading next page...
 
/lp/emerald-publishing/investigating-consumer-behaviour-for-environmental-sustainable-and-83glYc0SW0

References (35)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0955-6222
DOI
10.1108/ijcst-03-2020-0040
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel.Design/methodology/approachQuantitative research was conducted, and empirical data were collected from 399 US consumers.FindingsFindings indicate that consumers expressed positive sentiments towards apparel sustainability, yet they lacked knowledge about socially and environmental practices within the apparel industry. Overall, it is apparent that the respondents have an interest in environmental and social labelling; but they are not aware of brands that sell these types of garments nor their validity. It was also found that consumers may not have much knowledge regarding environmental, sustainable and social apparel or their meanings.Originality/valueBy surveying the consumers about their perspectives on apparel labels and environmental, sustainable and social apparel, valuable market information was obtained. Sustainably and ethically produced garments are of demand as transparency in the apparel industry grows. Brands looking to become more transparent about their production methods will need to find new ways to reach their target market by accurately labelling products and educating their consumers about these label claims.

Journal

International Journal of Clothing Science and Technology – Emerald Publishing

Published: Apr 29, 2021

Keywords: Apparel industry; Apparel label; Eco-label; Sustainability; Sustainable apparel; US consumers

There are no references for this article.