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Becoming an e‐business

Becoming an e‐business Advances that by 2010, two billion people will be online and that this many potential customers will force businesses operations to change in a big way — as customer loyalty will be paramount. Highlights six common traps to trip up even successful online businesses: misunderstanding the medium; trying too hard to please everyone; when technology rules supreme; when marketing takes the reins; the introverted Website; and believing you know best. Uses Figures and highlighted boxes to add emphasis to the article. Sums up that the period from 2000 to 2005 will see an exponential shift, wiping out most of today's business processes. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Becoming an e‐business

The Antidote , Volume 5 (1): 4 – Feb 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006739
Publisher site
See Article on Publisher Site

Abstract

Advances that by 2010, two billion people will be online and that this many potential customers will force businesses operations to change in a big way — as customer loyalty will be paramount. Highlights six common traps to trip up even successful online businesses: misunderstanding the medium; trying too hard to please everyone; when technology rules supreme; when marketing takes the reins; the introverted Website; and believing you know best. Uses Figures and highlighted boxes to add emphasis to the article. Sums up that the period from 2000 to 2005 will see an exponential shift, wiping out most of today's business processes.

Journal

The AntidoteEmerald Publishing

Published: Feb 1, 2000

Keywords: Business development; Internet; BPR

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