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Cautions that in any takeover or merger, directors are often so totally preoccupied in the pre‐deal period that any plan which they come up with is usually the afterthought of a group of very tired people. States the two most important areas are: employee communications; and financial communications — the former using documentary videos, brochures, team briefings and local media; and the latter to try to help create a climate of opinion in the business press and among analysts.
The Antidote – Emerald Publishing
Published: May 1, 1998
Keywords: Public relations; Employees; Mergers and acquisitions
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