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D. Pelz, F. Andrews (1964)
Detecting Causal Priorities in Panel Study DataAmerican Sociological Review, 29
T. O'Brien (1971)
Stages of Consumer Decision MakingJournal of Marketing Research, 8
T. O'Brien (1971)
Tracking Consumer Decision MakingJournal of Marketing, 35
Kristian Palda (1966)
The Hypothesis of a Hierarchy of Effects: A Partial EvaluationJournal of Marketing Research, 3
Robert Lavidge, Gary Steiner (1961)
A Model for Predictive Measurements of Advertising EffectivenessJournal of Marketing, 25
D. Neadle (1964)
THE RELATIONSHIP OF CORPORATE IMAGE TO PRODUCT BEHAVIORPublic Opinion Quarterly, 28
Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the crosslogged panel correlation technique a method for establishing probabilistic causality by nonexperimental data. Tries to replicate, in this study, one by O'Brien, examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a fourweek period and 126 completed the questionnaire both times, discusses results of these. Concludes that results give little support for the concept of a hierarchyofeffects, postulating the sequence of awareness, attitudes and behaviour.
European Journal of Marketing – Emerald Publishing
Published: Feb 1, 1978
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