Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Exploring Relations among Awareness Attitude and Behaviour

Exploring Relations among Awareness Attitude and Behaviour Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the crosslogged panel correlation technique a method for establishing probabilistic causality by nonexperimental data. Tries to replicate, in this study, one by O'Brien, examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a fourweek period and 126 completed the questionnaire both times, discusses results of these. Concludes that results give little support for the concept of a hierarchyofeffects, postulating the sequence of awareness, attitudes and behaviour. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Exploring Relations among Awareness Attitude and Behaviour

European Journal of Marketing , Volume 12 (2): 7 – Feb 1, 1978

Loading next page...
 
/lp/emerald-publishing/exploring-relations-among-awareness-attitude-and-behaviour-tzAv0pF7rU

References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000004966
Publisher site
See Article on Publisher Site

Abstract

Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the crosslogged panel correlation technique a method for establishing probabilistic causality by nonexperimental data. Tries to replicate, in this study, one by O'Brien, examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a fourweek period and 126 completed the questionnaire both times, discusses results of these. Concludes that results give little support for the concept of a hierarchyofeffects, postulating the sequence of awareness, attitudes and behaviour.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1978

There are no references for this article.