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D. Cowell (1984)
The marketing of services
J. Rathmell (1966)
What is Meant by Services?Journal of Marketing, 30
A. Burkart, S. Medlik (1974)
Tourism: Past, Present and Future
C. Grönroos (1979)
An applied theory for marketing industrial servicesIndustrial Marketing Management, 8
C. Grönroos (1980)
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Fulmer We (1981)
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Aubrey Wilson (1972)
The marketing of professional services
T. Levitt (1981)
Marketing Intangible Products and Product IntangiblesCornell Hotel and Restaurant Administration Quarterly, 22
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Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services second, examines the survey results third, discusses the consequences of these results relative to the marketing problems section four summarises the content herein. Sums up that the focus has been on problems involved in the marketing of services and on problems associated with the marketing of incoming tourism. States survey results were reported also the relationship of these results with the problem of marketing incoming tourism.
European Journal of Marketing – Emerald Publishing
Published: Jun 1, 1983
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