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Problems in Marketing Services The Case of Incoming Tourism

Problems in Marketing Services The Case of Incoming Tourism Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services second, examines the survey results third, discusses the consequences of these results relative to the marketing problems section four summarises the content herein. Sums up that the focus has been on problems involved in the marketing of services and on problems associated with the marketing of incoming tourism. States survey results were reported also the relationship of these results with the problem of marketing incoming tourism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Problems in Marketing Services The Case of Incoming Tourism

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References (11)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000004823
Publisher site
See Article on Publisher Site

Abstract

Concerned with marketing of services but focuses on the service of incoming tourism as it is applied to the UK. States this study is in four sections. First, briefly examines the nature of services second, examines the survey results third, discusses the consequences of these results relative to the marketing problems section four summarises the content herein. Sums up that the focus has been on problems involved in the marketing of services and on problems associated with the marketing of incoming tourism. States survey results were reported also the relationship of these results with the problem of marketing incoming tourism.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 1, 1983

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