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References (4)
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H. Thorelli, Jeen-Su Lim, Jongsuk Ye (1989)
Relative Importance of Country of Origin, Warranty, and Retail Store Image on Product EvaluationsInternational Marketing Review, 6
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Ghazi Habib, J. Burnett (1989)
An Assessment of Channel Behaviour in an Alternative Structural Arrangement: The International Joint VentureInternational Marketing Review, 6
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William Stoever (1989)
Why State Corporations in Developing Countries Have Failed to Attract Foreign InvestmentInternational Marketing Review, 6
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J. Johansson (1989)
Determinants and Effects of the Use of ″Made in″ LabelsInternational Marketing Review, 6
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0263-4503
- DOI
- 10.1108/EUM0000000001054
- Publisher site
- See Article on Publisher Site
Abstract
A review of trends and developments in internationalmarketing including the business environment Europeand 1992 and global marketing.
Journal
Marketing Intelligence & Planning – Emerald Publishing
Published: Sep 1, 1989