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A. Pettigrew (1979)
On Studying Organizational CulturesAdministrative Science Quarterly, 24
A. Gibb (1988)
The Enterprise Culture: Threat or Opportunity?Management Decision, 26
Tony Morden (1989)
Innovation: Sources and StrategiesManagement Decision, 27
D. Norburn, Kingsley Manning, S. Birley (1988)
Why Large Corporations Must ChangeManagement Decision, 26
This is the second of two linked articles on strategy forinnovation and its implementation. The purpose of the first article wasto examine the strategic process of planning innovation within theenterprise. The objective of this second article is to examine some ofthe ways by which innovation is implemented. The success of enterpriseinnovation strategy will be indicated by the distinctive competencesbuilt up over time, and by the competitive advantage it has gained.Success depends upon the means by which innovation is implemented.Corporate strategies are implemented by people and organisation. Thisarticle therefore considers the role played by customers, employees,intrapreneurs and entrepreneurs, cultures, leaders and organisationalarrangements in achieving innovation objectives.
Management Decision – Emerald Publishing
Published: Mar 1, 1989
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