Access the full text.
Sign up today, get DeepDyve free for 14 days.
Loading next page...
/lp/emerald-publishing/troubled-waters-the-transformation-of-marketing-in-a-digital-world-8axZK0x0JP
References (124)
-
Alan Charlesworth (2009)
The Digital Revolution -
Mairead Brady, M. Saren, N. Tzokas (2002)
Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing PracticeJournal of Marketing Management, 18
-
K. Cassidy, N. Blackley (2017)
Innovation in retail business models: chameleon retailing -
Jacqueline Chimhanzi, R. Morgan (2005)
Explanations from the marketing/human resources dyad for marketing strategy implementation effectiveness in service firmsJournal of Business Research, 58
-
G. Day (2011)
Closing the Marketing Capabilities GapJournal of Marketing, 75
-
D. Lyon (2004)
Globalizing SurveillanceInternational Sociology, 19
-
Metrics for marketing matter
Journal of Marketing, 68
-
G. Day, K. Bens (2005)
Capitalizing on the internet opportunityJournal of Business & Industrial Marketing, 20
-
Morten Hansen, N. Nohria (2004)
How to build collaborative advantageMIT Sloan Management Review, 46
-
F. Webster (1992)
The Changing Role of Marketing in the CorporationJournal of Marketing, 56
-
P. Leeflang, P. Verhoef, P. Dahlström, Tjark Freundt (2014)
Challenges and solutions for marketing in a digital eraEuropean Management Journal, 32
-
D. Finch, J. Nadeau, N. O'Reilly (2013)
The Future of Marketing EducationJournal of Marketing Education, 35
-
D. Berger (2010)
Balancing Consumer Privacy with Behavioral TargetingConsumer Law eJournal
-
D. O'sullivan, Andrew Abela (2007)
Marketing Performance Measurement Ability and Firm PerformanceJournal of Marketing, 71
-
Eleri Thorpe, R. Morgan (2007)
In pursuit of the “ideal approach” to successful marketing strategy implementationEuropean Journal of Marketing, 41
-
J. Sheth, R. Sisodia (2006)
Does Marketing Need Reform?: Fresh Perspectives on the Future -
From academic research to marketing practice: exploring the marketing science value chain
International Journal of Research in Marketing, 31
-
David Walker, K. Fung (2013)
Big data and big business: Should statisticians join in?Significance, 10
-
Christian Homburg, Harley Krohmer, J. Workman (2004)
A Strategy Implementation Perspective of Market OrientationJournal of Business Research, 57
-
Wendell Smith (1956)
Product Differentiation and Market Segmentation as Alternative Marketing StrategiesJournal of Marketing, 21
-
Chaim Noy (2008)
Sampling Knowledge: The Hermeneutics of Snowball Sampling in Qualitative ResearchInternational Journal of Social Research Methodology, 11
-
Henry Bund, J. Carroll (1957)
The Changing Role of the Marketing FunctionJournal of Marketing, 21
-
Making your marketing strategy work
Harvard Business Review, 62
-
D. Ready, J. Conger (2007)
Make your company a talent factory.Harvard business review, 85 6
-
D. Ernst (2002)
Digital Information Systems and Global Flagship Networks: How Mobile is Knowledge in the Global Network Economy?Organizations & Markets: Policies & Processes eJournal
-
J. Gill, Phil Johnson (1991)
Research Methods For Managers -
M. Alvesson (2003)
Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational ResearchAcademy of Management Review, 28
-
Y. Wind (1978)
Issues and Advances in Segmentation ResearchJournal of Marketing Research, 15
-
C. Locatis (1994)
Technopoly: The surrender of culture to technologyJournal of Computing in Higher Education, 5
-
L. Quinn, S. Dibb (2010)
Evaluating market-segmentation research priorities: Targeting re-emancipationJournal of Marketing Management, 26
-
L. Phillips (1981)
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in MarketingJournal of Marketing Research, 18
-
Simos Chari, C. Katsikeas, G. Balabanis, M. Robson (2014)
Emergent Marketing Strategies and Performance: The Effects of Market Uncertainty and Strategic Feedback SystemsMKTG: Marketing Strategy & Planning (Topic)
-
Cliff Wymbs (2011)
Digital Marketing: The Time for a New “Academic Major” Has ArrivedJournal of Marketing Education, 33
-
Editorial: bridging the segmentation theory/practice divide
Journal of Marketing Management, 25
-
Neil Morgan (2012)
Marketing and business performanceJournal of the Academy of Marketing Science, 40
-
Y. Wind, T. Robertson (1983)
Marketing Strategy: New Directions for Theory and ResearchJournal of Marketing, 47
-
N. Piercy, Neil Morgan (1993)
Strategic and operational market segmentation: a managerial analysisJournal of Strategic Marketing, 1
-
G. Miaoulis (1987)
Making your marketing communications work. Part 2: Translating your marketing strategy into effective copy.Profiles in hospital marketing, 25
-
P. Anderson (1982)
Marketing, Strategic Planning and the Theory of the FirmJournal of Marketing, 46
-
M. McDonald (2009)
The future of marketing: brightest star in the firmament, or a fading meteor? Some hypotheses and a research agendaJournal of Marketing Management, 25
-
F. Webster (1981)
Top Management's Concerns about Marketing: Issues for the 1980'sJournal of Marketing, 45
-
P. Verhoef, P. Leeflang (2009)
Understanding the Marketing Department's Influence within the FirmJournal of Marketing, 73
-
J. Peltier, Debra Zahay, D. Lehmann (2013)
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and PerformanceJournal of Interactive Marketing, 27
-
H. Qi (2005)
Strategy Implementation: The Impact of Demographic Characteristics on the Level of Support Received by Middle ManagersManagement International Review, 45
-
A. Malter, F. Webster, Shankar Ganesan (2005)
The decline and dispersion of marketing competenceMIT Sloan Management Review, 46
-
S. Browne, Pamela Sharkey-Scott, V. Mangematin, K. Lawlor, Laura Cuddihy (2014)
Adapting a book to make a film: how strategy is adapted through professional practices of marketing middle managersJournal of Marketing Management, 30
-
V. Mitchell (1994)
Using Industrial Key Informants: Some GuidelinesInternational Journal of Market Research, 36
-
Susan Miller, D. Wilson, D. Hickson (2004)
Beyond Planning:: Strategies for Successfully Implementing Strategic DecisionsLong Range Planning, 37
-
A. Langley (1995)
Between 'Paralysis by Analysis' and 'Extinction by Instinct'Sloan Management Review, 36
-
Y. Wind (2013)
Toward a new marketing paradigm -
G. Day (1992)
Marketing's Contribution to the Strategy DialogueJournal of the Academy of Marketing Science, 20
-
N. Tavassoli, Alina Sorescu, Rajesh Chandy (2014)
Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives LessJournal of Marketing Research, 51
-
Dag Slettemeås (2009)
RFID—the “Next Step” in Consumer–Product Relations or Orwellian Nightmare? Challenges for Research and PolicyJournal of Consumer Policy, 32
-
V. Kumar (2015)
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out ForJournal of Marketing, 79
-
Marketing’s contribution to strategy: the view from a different looking glass
Journal of the Academy of Marketing Science, 20
-
D. Lehmann (2004)
Metrics for Making Marketing MatterJournal of Marketing, 68
-
Balancing consumer privacy with behavioural targeting
Santa Clara High Technology Law Journal, 27
-
P. Green, A. Krieger (1992)
An Application of a Product Positioning Model to Pharmaceutical ProductsMarketing Science, 11
-
C. Noble (1999)
The Eclectic Roots of Strategy Implementation ResearchJournal of Business Research, 45
-
P. Goodell, Charles Martin (1992)
Marketing Strategies for Recession SurvivalJournal of Business & Industrial Marketing, 7
-
N. Piercy (2002)
Market-led strategic change : a guide to transforming the process of going to market -
Eric Olson, S. Slater, G. Hult (2005)
The importance of structure and process to strategy implementationBusiness Horizons, 48
-
Rajan Varadarajan (2010)
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premisesJournal of the Academy of Marketing Science, 38
-
D. Reibstein, G. Day, J. Wind (2009)
Guest Editorial: Is Marketing Academia Losing Its Way?Journal of Marketing, 73
-
M. Kirkup, M. Carrigan (2000)
Video surveillance research in retailing: ethical issuesInternational Journal of Retail & Distribution Management, 28
-
J. Wind, Y. Wind, V. Mahajan (2001)
Digital Marketing: Global Strategies from the World's Leading Experts -
Susan Spiggle (1994)
Analysis and Interpretation of Qualitative Data in Consumer ResearchJournal of Consumer Research, 21
-
V. Mitchell (1993)
Industrial In‐depth Interviews: Some Considerations for First‐time UsersMarketing Intelligence & Planning, 11
-
Michael Walsh, J. Lipinski (2009)
The role of the marketing function in small and medium sized enterprisesJournal of Small Business and Enterprise Development, 16
-
G. Day, R. Wensley (1983)
Marketing Theory with a Strategic OrientationJournal of Marketing, 47
-
P. Barwise, J. Farley (2005)
The state of interactive marketing in seven countries: Interactive marketing comes of ageJournal of Interactive Marketing, 19
-
R. Bartels (1974)
The Identity Crisis in MarketingJournal of Marketing, 38
-
Harley Krohmer, Christian Homburg, J. Workman (2002)
Should marketing be cross-functional? Conceptual development and international empirical evidenceJournal of Business Research, 55
-
Wesley Cohen, Daniel Levinthal (1990)
ABSORPTIVE CAPACITY: A NEW PERSPECTIVE ON LEARNING AND INNOVATIONAdministrative Science Quarterly, 35
-
R. Wensley (1995)
A Critical Review of Research in MarketingBritish Journal of Management, 6
-
K. Roberts (2003)
What strategic investments should you make during a recession to gain competitive advantage in the recoveryStrategy & Leadership, 31
-
P. Varadarajan, S. Jayachandran, Christoffer White (2001)
Strategic Interdependence in Organizations: Deconglomeration and Marketing StrategyJournal of Marketing, 65
-
N. Dholakia, J. Arndt (1986)
Changing the Course of Marketing: Alternative Paradigms for Widening Marketing Theory -
Per Skålén, Chris Hackley (2011)
Marketing-as-practice. Introduction to the special issueScandinavian Journal of Management, 27
-
L. Quinn, T. Hines, D. Bennison (2007)
Making sense of market segmentation: a fashion retailing caseEuropean Journal of Marketing, 41
-
J. Corbin, A. Strauss (2008)
Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory -
A. Irvine, P. Drew, R. Sainsbury (2013)
‘Am I not answering your questions properly?’ Clarification, adequacy and responsiveness in semi-structured telephone and face-to-face interviewsQualitative Research, 13
-
Sarah Tracy (2010)
Qualitative Quality: Eight “Big-Tent” Criteria for Excellent Qualitative ResearchQualitative Inquiry, 16
-
Andrew Parsons, M. Zeisser, R. Waitman (1998)
Organizing today for the digital marketing of tomorrowJournal of Interactive Marketing, 12
-
M. Palmer, Geoff Simmons (2010)
Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influenceJournal of Strategic Marketing, 18
-
D. Boyd, K. Crawford (2012)
CRITICAL QUESTIONS FOR BIG DATAInformation, Communication & Society, 15
-
A. Engelen, Malte Brettel (2011)
A Cross-Cultural Perspective of Marketing Departments’ Influence TacticsJournal of International Marketing, 19
-
(1985)
‘ The tyranny of paradigms : the case for paradigmatic pluralism in marketing ’ -
N. Hoffart (2000)
Basics of Qualitative Research: Techniques and Procedures for Developing Grounded TheoryNephrology Nursing Journal, 27
-
Rajesh Chandy (2010)
When do Chief Marketing Officers Affect Firm Value? A Customer Power ExplanationJournal of Marketing Research, 47
-
L. Lamberti, G. Noci (2009)
Marketing power and CMO power: could market orientation break the link? An exploratory case studyJournal of Strategic Marketing, 17
-
C. Noble, M. Mokwa (1999)
Implementing Marketing Strategies: Developing and Testing a Managerial TheoryJournal of Marketing, 63
-
A. Pettigrew (1985)
Contextualist Research and the Study of Organizational Change Processes -
Frank Germann, G. Lilien, A. Rangaswamy (2013)
Performance implications of deploying marketing analyticsInternational Journal of Research in Marketing, 30
-
A. Shama (1993)
Marketing Strategies during Recession: A Comparison of Small and Large FirmsJournal of Small Business Management, 31
-
Chris Snijders, U. Matzat, Ulf-Dietrich Reips (2012)
"Big Data" : big gaps of knowledge in the field of internet science, 7
-
Karin Tollin, Marcus Schmidt (2012)
Marketing logics, ambidexterity and influenceJournal of Strategic Marketing, 20
-
M. Stone, Neil Woodcock (2014)
Interactive, direct and digital marketingJournal of Research in Interactive Marketing, 8
-
M. Durkin (2013)
Tweet me cruel: Perspectives on battling digital marketing myopia1The Marketing Review, 13
-
Innovation in retail business models
Journal of Retailing, 87
-
John Campbell, C. Quincy, Jordan Osserman, O. Pedersen (2013)
Coding In-depth Semistructured InterviewsSociological Methods & Research, 42
-
Christian Homburg, J. Workman, O. Jensen (2000)
Fundamental changes in marketing organization: The movement toward a customer-focused organizational structureJournal of the Academy of Marketing Science, 28
-
Christian Homburg, Arnd Vomberg, M. Enke, Philipp Grimm (2015)
The loss of the marketing department’s influence: is it really happening? And why worry?Journal of the Academy of Marketing Science, 43
-
C. Moorman, R. Rust (1999)
The Role of MarketingJournal of Marketing, 63
-
Collected papers
-
M. Davies, Barry Ardley (2012)
Denial at the top table: status attributions and implications for marketingJournal of Strategic Marketing, 20
-
M. Miles, A. Huberman (1994)
Qualitative Data Analysis: An Expanded Sourcebook -
Marketing performance measurement and firm performance
European Journal of Marketing, 43
-
M. Porter (1985)
Competitive Advantage: Creating and Sustaining Superior Performance -
G. Guest, K. MacQueen, E. Namey (2012)
Introduction to Applied Thematic Analysis -
M. Wedel, W. Kamakura (2002)
Introduction to the Special Issue on Market Segmentation -
E. Feit, Pengyuan Wang, Eric Bradlow, P. Fader (2013)
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media ConsumptionJournal of Marketing Research, 50
-
J. Chébat (1999)
Special Issue on Strategy Implementation and Assessment Research: Research on Implementation Deserves as Much Attention as Strategy FormulationJournal of Business Research, 45
-
G. Kiani (1998)
Marketing opportunities in the digital worldInternet Res., 8
-
S. Dibb, L. Simkin (2009)
Bridging the segmentation theory/practice divideJournal of Marketing Management, 25
-
Jan Kietzmann, Bruno Silvestre, Ian McCarthy, L. Pitt (2012)
Unpacking the Social Media Phenomenon: Towards a Research Agenda -
S. Slater, G. Hult, Eric Olson (2010)
Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectivenessIndustrial Marketing Management, 39
-
R. Srinivasan, A. Rangaswamy, G. Lilien (2005)
Turning adversity into advantage: Does proactive marketing during a recession pay off?International Journal of Research in Marketing, 22
-
Geoff Simmons (2008)
Marketing to postmodern consumers: introducing the internet chameleonEuropean Journal of Marketing, 42
-
S. Dibb, L. Simkin (2001)
Market Segmentation: Diagnosing and Treating the BarriersIndustrial Marketing Management, 30
-
R. Brodie, H. Winklhofer, N. Coviello, W. Johnston (2007)
Is e-marketing coming of age? An examination of the penetration of e-marketing and firm performanceJournal of Interactive Marketing, 21
-
K. Ball, K. Haggerty (2005)
Editorial: Doing Surveillance Studies. * -
Rohit Deshpandé, F. Webster (1989)
Organizational Culture and Marketing: Defining the Research AgendaJournal of Marketing, 53
-
R. Rust, T. Ambler, Gregory Carpenter, V. Kumar, R. Srivastava (2004)
Measuring Marketing Productivity: Current Knowledge and Future DirectionsJournal of Marketing, 68
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0309-0566
- DOI
- 10.1108/EJM-08-2015-0537
- Publisher site
- See Article on Publisher Site
Abstract
PurposeThis paper aims to establish how strategic target-market selection decisions are shaped, challenged and driven in response to the rapidly evolving technological landscape. The authors critically evaluate the implications of these changes for the role of marketers and the organizational function of marketing.Design/methodology/approachThe research uses qualitative methods. Key-informant interviews are conducted among senior organizational practitioners within client-side organizations, digital agencies and strategic marketing consultancies, seeking to contrast their views.FindingsThe findings reveal an erosion of responsibility for the integrated strategic role of marketing decision-making. In particular, the authors reveal that the evolving digital landscape has precipitated a sense of crisis for marketers and the role of marketing within the firm. This extends beyond simply remedying a skills-gap and is triggering a transformation that has repercussions for the future of marketing and its practice, thus diminishing functional accountability.Research limitations/implicationsThe findings have long-term implications for marketing as a strategic organizational function of the firm and for marketing as a practice.Originality/valueThe study considers an increasingly digitalized marketplace and the associated impact of big data for the function of marketing. It reveals the changing scope of strategic marketing practice and functional accountability.
Journal
European Journal of Marketing – Emerald Publishing
Published: Nov 14, 2016