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Journal of Marketing, 74
Journal of Marketing, 64
British Food Journal, 118
Food Quality and Preference, 29
Food Quality and Preference, 21
British Food Journal, 107
Nutrition Reviews, 67
Appetite, 83
Journal of Promotion Management, 16
Ofer Azar (2005)
Relative Thinking TheoryERN: Behavioral Economics (Topic)
Journal of Socio-Economics, 36
Agriculture Policy and Review, 261
British Food Journal, 106
Food Quality and Preference, 35
Food Quality and Preference, 25
Journal of Marriage and Family, 52
Food Quality and Preference, 18
British Food Journal, 117
British Food Journal, 118
Food Quality and Preference, 22
European Journal of Marketing, 37
Chemosensory Perception, 3
Marketing Science, 3
British Food Journal, 111
Food Quality and Preference, 21
Joseph Johnson, G. Tellis, Eddie Ip (2013)
To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal DiscountsUniversity of Miami Herbert Business School Research Paper Series
Food Quality and Preference, 39
British Food Journal, 117
Journal of Agricultural Economics, 59
Accounting and Statistics Monthly, 687
Journal of Food Products Marketing, 15
British Food Journal, 16
Journal of Consumer Research, 22
Computers in Human Behavior, 28
Marketing Science, 13
Food Quality and Preference, 21
British Food Journal, 114
Journal of the Agricultural Association of Taiwan, 12
Food Quality and Preference, 22
Internet Research, 24
Journal of Food Science, 75
Appetite, 43
D. Hosmer, S. Lemeshow, Rodney Sturdivant (2005)
Applied Logistic Regression: Hosmer/Applied Logistic Regression
The Journal of Product and Brand Management, 14
Journal of Retailing, 77
British Food Journal, 116
Journal of Retailing, 89
Food Quality and Preference, 24
Journal of the American Dietetic Association, 85
British Food Journal, 118
Agriculture and Human Values, 28
Food Quality and Preference, 25
British Food Journal, 114
Health Education Research, 16
Food Quality and Preference, 26
VISION – Journal of Business Perspective, 13
British Food Journal, 111
Journal of the Academy of Marketing Science, 25
D. Hosmer, S. Lemeshow (1991)
Applied Logistic Regression
International Journal of Hospitality Management, 29
Food Quality and Preference, 14
Journal of Retailing and Consumer, 19
Food Quality and Preference, 21
Food Quality and Preference, 29
Food Control, 33
British Food Journal, 118
British Food Journal, 118
PurposeOwing to the wave of consumers concern about food quality, the organic food market has grown rapidly. However, how organic food promotions outweigh the negative impacts of high prices has become a pressing issue scholars need to discuss. Hence, with the value perspective as the basis, the purpose of this paper is to attempt to understand whether or not organic food consumers have preferences for specific promotional programs as opposed to other promotional programs.Design/methodology/approachThe two-stage study design was adopted to explore these issues. In the first stage, 225 copies of promotional program documents were collected, and middle-ranking and high-ranking supervisors from seven organic food distributors were interviewed. According to the value perspective, the promotional programs were divided into four types: discount category, member category, free giveaway category, and limited time offer category, which were used to develop the questionnaire questions. In the second stage, 1,017 copies of valid questionnaires were recovered.FindingsThe logistic regression analysis was adopted to discuss the impact of the various promotional program actions on consumers’ choices. The empirical results indicate that the consumers preferred the programs in the discount category and the free giveaway category, while the programs in the member category and limited time offer category reduced the purchase intention.Originality/valueThe stringent qualitative and quantitative design in this study shall serve as a reference for follow-up research. The important implications of the operators’ promotion practices are covered in the discussion.
British Food Journal – Emerald Publishing
Published: Jun 5, 2017
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