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Total Quality Service and the Business College

Total Quality Service and the Business College Moving a business college to commit to a total quality service approach is much more difficult than the literature suggests. The commitment to customer satisfaction is the essential focus of total quality service. It is unlikely to occur in business colleges. While small incremental change is readily possible, the values and culture of the faculty and administration prevent the requisite acceptance by the faculty of students as their customers, and acceptance of the faculty as customers of the academic administrators.The payoff for achieving high quality service in businesses and business colleges is the loyalty and gratitude from customers, resulting in ever higher demand for the service. Having students begging to be admitted to the college, having large numbers of students trying to take business courses would put the business college in an enviable position within the university. The grateful alumni could, in turn, help with employment opportunities and with major gifts to the college. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

Total Quality Service and the Business College

American Journal of Business , Volume 10 (2): 10 – Jan 1, 1995

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Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199500012
Publisher site
See Article on Publisher Site

Abstract

Moving a business college to commit to a total quality service approach is much more difficult than the literature suggests. The commitment to customer satisfaction is the essential focus of total quality service. It is unlikely to occur in business colleges. While small incremental change is readily possible, the values and culture of the faculty and administration prevent the requisite acceptance by the faculty of students as their customers, and acceptance of the faculty as customers of the academic administrators.The payoff for achieving high quality service in businesses and business colleges is the loyalty and gratitude from customers, resulting in ever higher demand for the service. Having students begging to be admitted to the college, having large numbers of students trying to take business courses would put the business college in an enviable position within the university. The grateful alumni could, in turn, help with employment opportunities and with major gifts to the college.

Journal

American Journal of BusinessEmerald Publishing

Published: Jan 1, 1995

Keywords: Total quality service; Business college; Customer satisfaction

There are no references for this article.