Access the full text.
Sign up today, get DeepDyve free for 14 days.
B. Bishop (1972)
Inquiry and decision
R. Keith (1960)
The Marketing RevolutionJournal of Marketing, 24
W. Wilkie, E. Moore (2003)
Scholarly Research in Marketing: Exploring the “4 Eras” of Thought DevelopmentJournal of Public Policy & Marketing, 22
S.D. Hunt
Marketing Theory: Foundations, Controversy, Strategy, Resource‐advantage Theory
S. Hunt (2014)
Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory : Foundations, Controversy, Strategy, and Resource-advantage Theory
A. Cunningham
Marketing theory seminar – semester 2
Wroe Alderson (2006)
The Analytical Framework for Marketing
NUI Galway
Faculty of Commerce Calendar, MBS (Marketing) Course Calendar Entry, Seminar in Marketing
R. Bartels
Development of marketing thought: a brief history
S.D. Hunt
Doctoral seminars in marketing theory: for incorporating the history of marketing practice and thought
P. Butler (1991)
Marketing Practice: The Republic of Ireland and Northern Ireland
J.N. Sheth, D.M. Gardner
History of marketing thought: an update
S. Hunt (2010)
Doctoral seminars in marketing theoryJournal of Historical Research in Marketing, 2
D. Jones, D. Monieson (1990)
Early Development of the Philosophy of Marketing ThoughtJournal of Marketing, 54
M. Tadajewski, D. Jones (2008)
History of marketing thought
Stanley Hollander, Kathleen Rassuli, D. Jones, L. Dix (2005)
Periodization in Marketing HistoryJournal of Macromarketing, 25
S. Hunt (1983)
Marketing Theory: The Philosophy Of Marketing Science
UCG
University College, Galway Calendar, Faculty of Commerce, MBS (Marketing) Course Calendar Entry, Seminar in Marketing
P. Drucker (1958)
Marketing and Economic DevelopmentJournal of Marketing, 22
T. Levitt
Marketing myopia
J.J. Ward, C. Domegan
From myopia to market dominance: charting the progress of Irish marketing
K. Moran
Market orientation: a study of SME's in the business and finance top 1000
C. Domegan
An Evaluation of Marketing Management, Ireland's first Distance Learning Programme
Purpose – The purpose of this paper is to reflect upon teaching the history of marketing thought. Design/methodology/approach – The paper describes the role of the history of marketing thought within a marketing theory seminar at masters level. It presents how the history of thought aspect changed as the theory course evolved. Findings – It is possible to feature a historical component within a masters programme. Adaptations and limitations exist when teaching a historical perspective at a masters versus doctoral level. Originality/value – The history of marketing thought provides a means of connecting marketing academic study to marketing's lineage and genealogy with the intention of promoting historically versed graduates. It can differentiate between the evolution of marketing thought and the development of marketing practice. From a pedagogical perspective, it facilitates informed discussion, critical reflection and analytical thinking in newcomers to the subject.
Journal of Historical Research in Marketing – Emerald Publishing
Published: Oct 26, 2010
Keywords: Marketing; History; Marketing theory; Teaching
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.