Access the full text.
Sign up today, get DeepDyve free for 14 days.
L. Cronbach (1960)
Essentials of psychological testing
Serkan Aydin, G. Özer (2005)
The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication marketEuropean Journal of Marketing, 39
John Hogan, Katherine Lemon, B. Libai (2003)
What Is the True Value of a Lost Customer?Journal of Service Research, 5
J. Egan (2001)
Relationship Marketing: Exploring relational strategies in marketing
Ron Wal, A. Pampallis, C. Bond (2002)
Service quality in a cellular telecommunications company: a South African experienceManaging Service Quality, 12
Jessica Santos (2003)
E‐service quality: a model of virtual service quality dimensionsManaging Service Quality, 13
Alan Dick, K. Basu (1994)
Customer loyalty: Toward an integrated conceptual frameworkJournal of the Academy of Marketing Science, 22
J. Hair (1972)
Multivariate data analysisInternational Statistical Review, 40
T. Gerpott, Wolfgang Rams, Andreas Schindler (2001)
Customer retention, loyalty, and satisfaction in the German mobile cellular telecommunications marketTelecommunications Policy, 25
J. Cronin, Steven Taylor (1992)
Measuring Service Quality: A Reexamination and ExtensionJournal of Marketing, 56
H. Kaiser (1974)
An index of factorial simplicityPsychometrika, 39
L. Lee-Kelley, D. Gilbert, R. Mannicom (2003)
How e‐CRM can enhance customer loyaltyMarketing Intelligence & Planning, 21
C. Fornell (1992)
A National Customer Satisfaction Barometer: The Swedish Experience:Journal of Marketing, 56
Rolph Anderson, S. Srinivasan (2003)
E‐satisfaction and e‐loyalty: A contingency frameworkPsychology & Marketing, 20
F. Reichheld, W. Sasser (1990)
Zero defections: quality comes to services.Harvard business review, 68 5
W. Johnson, Anuchit Sirikit (2002)
Service quality in the Thai telecommunication industry: a tool for achieving a sustainable competitive advantageManagement Decision, 40
E. Anderson, Mary Sullivan (1993)
The Antecedents and Consequences of Customer Satisfaction for FirmsMarketing Science, 12
R. Baron, D. Kenny (1986)
The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations.Journal of personality and social psychology, 51 6
Michael Harris, H. Harrington (2000)
Service Quality in the Knowledge Age: Huge Opportunities for the TWENTY‐FIRST CenturyMeasuring Business Excellence, 4
H. Kaiser (1958)
The varimax criterion for analytic rotation in factor analysisPsychometrika, 23
J. Sheth, R. Sisodia (1999)
Revisiting marketing's lawlike generalizationsJournal of the Academy of Marketing Science, 27
Heung-Chul Oh (1995)
An empirical study of the relationship between restaurant image and customer loyalty
Hsin‐Hui Lin (2012)
The effect of multi-channel service quality on mobile customer loyalty in an online-and-mobile retail contextThe Service Industries Journal, 32
C. Grönroos (1984)
A Service Quality Model and its Marketing ImplicationsEuropean Journal of Marketing, 18
Frederick Reichheld, Thomas Teal (1996)
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value (Эффект лояльности: скрытая движущая сила роста, прибыли и постоянной ценности)
Moon-Koo Kim, Myeong-Cheol Park, Dong-Heon Jeong (2004)
The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication servicesTelecommunications Policy, 28
Jochen Wirtz (2003)
Halo in customer satisfaction measures: The role of purpose of rating, number of attributes and customer involvementInternational Journal of Service Industry Management, 14
T. Gerpott (2003)
Management von Kundenzufriedenheit in der Mobilfunkbranche
T. Jones (1996)
Why Satisfied Customers DefectJournal of Management in Engineering, 12
A. Parasuraman, V. Zeithaml, L. Berry (1988)
SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality.Journal of Retailing, 64
G. Hutcheson, L. Moutinho (1998)
Measuring Preferred Store Satisfaction Using Consumer Choice Criteria as a Mediating FactorJournal of Marketing Management, 14
H. Chahal, N. Kumari (2011)
Evaluating customer relationship dynamics in healthcare sector through indoor patients' judgementManagement Research Review, 34
L. Cronbach (1960)
Essentials of psychological testing, 2nd ed.
Heejin Lim, R. Widdows, Jungkun Park (2006)
M‐loyalty: winning strategies for mobile carriersJournal of Consumer Marketing, 23
C. Choi, Chulhyun Kim, Nakwhan Sung, Yongtae Park (2007)
Evaluating the Quality of Service in Mobile Business Based on Fuzzy Set TheoryFourth International Conference on Fuzzy Systems and Knowledge Discovery (FSKD 2007), 4
Jonathan Lee, Janghyuk Lee, L. Feick (2001)
The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in FranceJournal of Services Marketing, 15
P. Labarbera, David Mazursky (1983)
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of Marketing Research, 20
R. Oliver (1999)
Whence Consumer Loyalty?Journal of Marketing, 63
R. Hallowell (1996)
The relationships of customer satisfaction, customer loyalty, and profitability: an empirical studyInternational Journal of Service Industry Management, 7
J. Nunnally (1978)
Psychometric Theory (2nd ed), New York: McGraw-Hill.
Purpose – The purpose of this paper is to investigate crucial factors that lead to customer loyalty in the mobile telephony sector in Greece, namely service quality and customer satisfaction. Furthermore, the mediation effect of customer satisfaction on the service quality and customer loyalty relationship is also to be examined. Design/methodology/approach – Field research was conducted. The questionnaire was formed by a synthesis of existing constructs in relevant literature. The main research target sample consisted of residential non‐business mobile phone users in Greece. Reliability tests and statistical analyses were performed to both confirm scale validity and reliability and answer the research questions. Findings – Customer service, pricing structure and billing system are the service quality dimensions that have the more significant positive influence on customer satisfaction, which in turn has a significant positive impact on customer loyalty. The mediation role of customer satisfaction on the service quality and customer loyalty relationship has also been confirmed. Research limitations/implications – For a more holistic investigation approach of customer loyalty, a future study could examine other antecedents such as trust, inertia and attractiveness of alternatives. Moreover, the investigation of the mediation role of switching costs on the link between satisfaction and loyalty could enhance the research model. Originality/value – It is of great importance for mobile operators in a mature market such as that of Greece, to understand what the drivers of customer loyalty are. The present study produced useful findings, which can be utilized by mobile telephony provider managers, in their effort to develop and implement successful customer loyalty strategies.
The TQM Journal – Emerald Publishing
Published: Apr 27, 2010
Keywords: Customer services quality; Customer satisfaction; Customer loyalty; Mobile communication systems; Greece
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.