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R. Ardill
Future of Brands
Cushman & Wakefield Healey & Baker
Shopping Centres in Europe
Cary Silvers (1997)
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Mintel
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ICSC
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CBRE
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Purpose – This viewpoint seeks to review the changing environment of shopping spaces in Europe, specifically evaluating factors underpinning development trends. The paper provides a critical overview, staking stock of recent debates in the area of European shopping place development and international retailing. It provides a discussion of themes emerging from the views of expert research‐orientated stakeholders. Design/methodology/approach – Themes were drawn from a survey of a group of 11 expert research‐orientated European shopping centre stakeholders. Findings – Key suggestions centre around issues associated with: people and lifestyle; planning and economics; environment and design, and globalisation. Two seemingly dichotomous trends are discussed; the increasing cross‐border transfer of shopping place forms, and the increasing need for shopping space individualism, identity, integrity and sensitivity to locality. Research limitations/implications – Whilst the authors' recognise that a limited number of experts were consulted the data reveals an important insight into the views of practitioners well‐placed to foresee the future. Further investigations can be envisaged which consult a wider range of views. Originality/value – Takes a pan‐European perspective in order to analyse both the similarities and variations in shopping place development.
Journal of Place Management and Development – Emerald Publishing
Published: Mar 14, 2008
Keywords: Shopping centres; Shopping; Europe; International business; Retailing
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