Access the full text.
Sign up today, get DeepDyve free for 14 days.
L. Porcellato, Lindsey Dughill, J. Springett (2002)
Using focus groups to explore children's perceptions of smoking: reflections on practiceHealth Education, 102
R. Morgan, S. Hunt (1994)
The Commitment-Trust Theory of Relationship MarketingJournal of Marketing, 58
J. Moen, K. Antonov, J. Nilsson, L. Ring (2010)
Interaction Between Participants in Focus Groups With Older Patients and General PractitionersQualitative Health Research, 20
K. Al-Sulaiti, M. Baker (1998)
Country of origin effects: a literature reviewMarketing Intelligence & Planning, 16
J. Salo, Heikki Karjaluoto (2007)
A conceptual model of trust in the online environmentOnline Inf. Rev., 31
Shankar Ganesan (1994)
Determinants of Long-Term Orientation in Buyer-Seller Relationships:Journal of Marketing, 58
G.R. Salancik
Commitment and the control of organizational behavior and belief
Durairaj Maheswaran, C. Chen (2006)
Nation Equity: Incidental Emotions in Country-of-Origin EffectsJournal of Consumer Research, 33
H. Edwards, Derek Day (2005)
Passionbrands: getting to the heart of brandingYoung Consumers: Insight and Ideas for Responsible Marketers, 6
Kent Eriksson, Amjad Hadjikhani (2000)
Perceptual product connection in an international contextInternational Business Review, 9
T. Koivumäki (2001)
Customer Satisfaction and Purchasing Behaviour in a Web-based Shopping EnvironmentElectron. Mark., 11
V. Mummalaneni, Juan Meng (2009)
An exploratory study of young Chinese customers' online shopping behaviors and service quality perceptionsYoung Consumers: Insight and Ideas for Responsible Marketers, 10
Amjad Hadjikhani, A. Bengtson (2004)
An interaction model for consumer-retailer relationships
M. Fox, B. Wrenn (2001)
A broadcasting model for the music industryInternational Journal on Media Management, 3
C. Reierson
Are foreign products seen as national stereotypes?
M. Westerlund, R. Rajala, T. Tuunanen, J. Salo (2009)
The Influence of Content and Trust on Consumers' Intention to Accept Mobile AdvertisementsInt. J. E Serv. Mob. Appl., 1
Julian Cheng, Edward Wang, J. Lin, Lily Chen, Wenqian Huang (2008)
Do extrinsic cues affect purchase risk at international e-tailers: The mediating effect of perceived e-tailer service qualityJournal of Retailing and Consumer Services, 15
J. Salo, Jaakko Sinisalo, Heikki Karjaluoto (2008)
Intentionally developed business network for mobile marketing: a case study from FinlandJournal of Business & Industrial Marketing, 23
Albert Martin (2004)
New Directions in Organizational Behaviourmanagement revue. Socio-economic Studies, 15
Stephen Hogan (2007)
Creating parental trust in the children’s toy marketYoung Consumers: Insight and Ideas for Responsible Marketers, 8
D.L. Morgan
Focus groups
Lisa Bolton, Hean Keh, J. Alba (2010)
How Do Price Fairness Perceptions Differ across Culture?Journal of Marketing Research, 47
Avinandan Mukherjee, P. Nath (2007)
Role of Electronic Trust in Online Retailing: A Re-examination of the Commitment-Trust TheoryEntrepreneurship & Marketing eJournal
Jiaqin Yang, Xihao He, Huei Lee (2007)
Social reference group influence on mobile phone purchasing behaviour: a cross-nation comparative studyInt. J. Mob. Commun., 5
F. Calisir (2003)
Web advertising vs other media: young consumers' viewInternet Res., 13
Durdana Ozretic-Dosen, V. Skare, Zoran Krupka (2007)
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food productJournal of Business Research, 60
E. Kaynak, Orsay Kucukemiroglu, A. Hyder (2000)
Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed countryEuropean Journal of Marketing, 34
M. Yamin, R. Sinkovics (2006)
Online internationalisation, psychic distance reduction and the virtuality trapInternational Business Review, 15
Olalonpe Ige (2004)
Electronic shopping: young people as consumersInternational Journal of Consumer Studies, 28
Ellen Garbarino, Mark Johnson (1999)
The Different Roles of Satisfaction, Trust, and Commitment in Customer RelationshipsJournal of Marketing, 63
H. Cripps, J. Salo, C. Standing (2009)
Enablers and impediments to IT adoption in business relationships: Evidence from Australia and FinlandJ. Syst. Inf. Technol., 11
A. Hadjikhani, A. Bengtsson
Customer business networks
Purpose – The purpose is to gain deeper knowledge of young consumers' purchasing behaviour towards web sites' country of origin and compare this with the behaviour of adults. The question is why web sites from some countries are perceived as safe and others as risky and insecure. Design/methodology/approach – The approach was to undertake a focus group methodology for data collection. Two young consumers' groups and two adults' groups are interviewed. Their behaviours towards web sites from Sweden, Russia and Australia are examined. The theoretical view is constructed on relationship elements of trust, commitment and the surrounding networks. Findings – The research provides an insight into the young consumers' purchasing behaviour towards web sites from different countries and concludes how and why this is similar to or different from that of the adult consumers. Practical implications – The higher risk‐taking manner of young consumers can help families to pay more attention to their youngsters' purchasing behaviour. It aids business firms to understand why some groups of consumers avoid purchasing from their web sites. Originality/value – It is an answer to the recent researchers' claim for the need to understand young consumers' behaviour towards web sites from different countries. The development of the theoretical view and the results obtained can add new knowledge and construct new understanding of the phenomenon.
Young Consumers Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Aug 30, 2011
Keywords: Young consumers; Country of origin; Online shopping behaviour; Adult consumers; Relationship; Commitment; Trust; Knowledge; Network
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.