Access the full text.
Sign up today, get DeepDyve free for 14 days.
P. Hetzel (1996)
LES ENTREPRISES FACE AUX NOUVELLES FORMES DE CONSOMMATION
M. Parsons (1976)
A Suggestion concerning the Development of Aesthetic Experience in ChildrenThe Journal of Aesthetics and Art Criticism, 34
M. Pastoureau, D. Simonnet (2005)
Le petit livre des couleurs
B.E. Moore
A description of chidren's verbal responses to works of art in selected grades
B. Heilbrunn
Le logo
P. Bourdieu (1980)
La distinctíon: Critique sociale du jugementRevue Francaise De Sociologie, 21
J. Rossiter (1976)
Visual and Verbal Memory in Children's Product Information Utilization
J. Brée
Collecter l'information auprès d'enfants
J. Brée (1993)
Les enfants, la consommation et le marketing
N. Montigneaux
Les marques parlent aux enfants grâce aux personnages imaginaires
Cleone Hart, R. Chesson (1998)
Children as consumersBMJ, 316
E. Hirschman, M. Holbrook (1982)
Hedonic Consumption: Emerging Concepts, Methods and PropositionsJournal of Marketing, 46
C. Derbaix
L'enfant, la consommation publicitaire et la hiérarchie des effets
J. Brée, Jean-Jack Cegarra (1994)
Les personnages, éléments de reconnaissance des marques par les enfants
Graziella Luisi (1999)
L'influence du développement cognitif sur les savoirs et savoir-faire de l'enfant à l'égard des marques
J. Lagier
Le style esthétique, caractéristique individuelle de la perception à lˆ'égard de l'objet
C. Rouen-Mallet (2002)
Sensibilité aux marques et formation de l'ensemble évoqué chez l'enfant
M.J. Parsons
A suggestion concerning the aesthetic development of children
F. Pernin
Petite philosophie du shopping
R. Belk, R. Mayer, A. Driscoll (1984)
Children's Recognition of Consumption Symbolism in Children's ProductsJournal of Consumer Research, 10
Michel Félix (1993)
Communication non verbale et stratégie produit : une proposition d'un modèle de choix au point de vente : une application aux enfants
J.U. McNeal
Kids as Customers
B. Moore (1972)
A Description of Children's Verbal Responses to Works of Art.Illinois School Research
Valérie Nicolas-Hémar (2007)
Le personnage de marque : son impact sur la mémorisation et l'intention de demande de la marque auprès des enfants âgés de six à dix ans
Raymond Loewy, M. Cendrars (1990)
La laideur se vend mal
J. Piaget, B. Inhelder (1967)
La psychologie de l'enfantPopulation, 22
Purpose – The objective of this research is to understand how children develop their aesthetic sensibility. This question will be examined using modern art pictures and logos. Design/methodology/approach – The study refers to a qualitative method based on interviews with children aged 7 to 12. A total of 24 children were questioned. In order to reinforce the corpus, the authors tried to even out the proportion of girls and boys and to vary their social origins. The study was conducted during the summer of 2007 in three activity centers situated in the west of France. Findings – The paper indicates clearly a strong aesthetic sensibility in children. Visual beauty is the first criterion used for ranking in the scale of preference. The research also brings to light three individual characteristics that can be taken into account to understand how children develop their aesthetic judgment: involvement, age, and gender. Research limitations/implications – The study confirms the need to combine the methods of gathering data when dealing with children. The interviews raised a number of interesting points. However, an obstacle presented itself in the shape of the silence of a few children who were apparently troubled by the difficulty of the questions they were asked or by their lack of verbal skills to formulate their preferences clearly. Practical implications – Concerning the managerial aspect, the three individual characteristics of a child aesthetic sensibility (involvement, age, and sex) could bring important indications to manufacturers who trade on the markets for children. Originality/value – Regarding the academic aspect, it is the first research that deals with the influence of aesthetic judgment of a child on the choice of products.
Young Consumers Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Aug 28, 2009
Keywords: Children (age groups); Consumers; Aesthetics; Consumer behaviour
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.